Table of Content

Health and Wellness in Germany
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Health and Wellness Continues To Register Solid Growth
Consumers Still Looking for Natural and Reduced-sugar Products
Coca-Cola Remains the Leading Brand Manufacturer in A Highly Fragmented Market
Modern Grocery Retailers Dominate Distribution
Room for Further Growth in Health and Wellness
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced-sugar Products Continue To Drive Bfy Beverages
Reduced-sugar Non-cola Carbonates and Rtd Tea Most Dynamic
Consumers Search for Premiumisation in Their Food and Drink Products
Competitive Landscape
Coca-Cola the Clear Leader in Bfy Beverages
Private Label Still Battling A Quality Image in Bfy Beverages
Still Room for Smaller Local Players
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Reduced-fat Dairy the Biggest Product Area in Bfy Packaged Food
the Media Is Spreading the Word About the Importance of Lower Sugar Content
Reduced-salt Packaged Food Is Growing But Still A Relatively Limited Category
Competitive Landscape
Competitive Landscape Remains Fragmented
Wrigley, Ornua and Arla Lead the Different Bfy Packaged Food Areas
New Products Appearing in Bfy Packaged Food
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Ff Beverages Enjoying Dynamic Growth in Germany
Reduced-sugar Energy Drinks Most Dynamic
Ff Bottled Water Also Seeing Strong Growth
Competitive Landscape
Red Bull Continues To Lead Ff Beverages in What Is An Increasingly Competitive Category
Powerade Retains Its Lead in Ff Sports Drinks
Messmer Launches Its First Ff Tea Range
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Ff Packaged Food Is Stagnating As Competition Comes From Natural Products
Confectionery the Main Product Area in Ff Packaged Food
Ff Products With Recognised Health Benefits Will Continue To Do Well
Competitive Landscape
Many Different Players Competing for Share
Danone’s Milumil/milupa Brand Suffering in Ff Milk Formula From Its Lack of Presence in Discounters
Wrigley Likely To Build on Dental Care/teeth Whitening Position in Ff Gum
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Free From the Most Dynamic Area of Hw Packaged Food As It Benefits From New Products
Recovery in the Free From Meat Continues in 2019, With Meat Substitutes Driving Growth
Free From Dairy Continues To See Strong Growth
Competitive Landscape
Competitive Environment Remains Fragmented, With Alpro the Leading Player
Dr Sch?r Remains Synonymous With Gluten-free Products for Many Germans
Alpro Skyr Launched in Free From Dairy Yoghurt, While Aldi Introduces the New Vegetarian Wonderburger
Category Data
Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Nh Beverages Continues To Benefit From Demand for Natural Products
Nh Bottled Water Continues To Attract Growing Interest
Nh Superfruit 100% Juice To See Dynamic Growth
Competitive Landscape
Gerolsteiner Brunnen Continues To Lead Nh Bottled Water
Private Label Holds A Strong Share, But It Is Gradually Declining
Tea Becoming More Competitive, Helped by Launches of Premium Brands Like Douwe Egberts’ Ti Ora
Category Data
Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Nh Packaged Food Performing Well and Still Seen As Offering Further Growth Potential
High-fibre Products Continue To Grow on the Back of An Image As Being A Digestive Aid
Nh Products Such As Olive Oil Will Continue To Benefit From General Health Concerns in Germany
Competitive Landscape
Limited Presence of Multinationals in Nh Packaged Food in Germany
?ltje and Seeberger Benefiting From the Strong Performance by Nh Nuts, Seeds and Trail Mixes
Private Label Dominates Nh Olive Oil Sales
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Holds Major Potential
Organic Hot Drinks To Meet Consumer Demand for Premium Products
Organic Juice A Possible Growth Driver for the Struggling Juice Category?
Competitive Landscape
Coca-Cola Continues To Lead Organic Beverages
Strong But Declining Private Label Presence in Organic Beverages
Organic Tea Specialists An Example of the Smaller Companies Doing Well in Organic Beverages
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2014-2019
Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Packaged Food Growth Speeds Up Again After the Slowdown A Year Earlier
Organic Milk Continues To Record Dynamic Growth
Range of Price Points in Organic Packaged Food Expected To Widen
Competitive Landscape
Artisanal and Private Label Major Players in Certain Parts of Organic Packaged Food
Alnatura Able To Benefit From Its Dual Role As Both A Manufacturer and Retailer
Most of Hipp’s Baby Food Range Is Organic
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024