Table of Content

Health and Wellness in Brazil
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Health and Wellness Products Continue To Grow, Fuelled by Economic Recovery
They Want It All: Consumers Increasingly Prioritise Products With Multiple Benefits
Multinationals Continue To Lead Health Market in Brazil
Supermarkets and Hypermarkets Continue To Dominate Health and Wellness Sales
Flexibility: Adapting Habits and Pursuing A Balanced Lifestyle
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Category Set for Growth Over Forecast Period
New Labelling Law Potential Impacts and Sets Precedent
Bfy Beverages Continues To Lose Space To Other Hw Categories
Competitive Landscape
Coca-Cola Stabilises in Competition Against H2oh!
Clight and Fit See Growth Stall and Are Expected To Lose Share Over Forecast Period
Taste of Sweeteners Not Enjoyed by Consumers, Discouraging Them From Bfy Beverages
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales of Bfy Packaged Food Products Increase Driven by Health Concerns and Initiatives Moved by the Government and Food Industries
Holistic Approach To Food Driving Slower Growth Rates Over the Forecast Period
Free From and Fortified/functional Taking Place of Bfy Products
Competitive Landscape
Mondelez Brasil Ltda Remains Leader As Trident Innovates
Brf SA Gains Share After Recovery Period
Recently Acquired by Lactalis, Itamb? Releases Reduced Fat Condensed Milk
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Demographic Factors and Habit Changes Undermine Ff Chocolate-based Flavoured Powder Drinks
Ff Energy Drinks Set for Strong Recovery Over Forecast Period
Stagnation and Other Hw Categories Undermine Ff Powder Concentrates’ Performance
Competitive Landscape
Monster Stands Out Within Ff Energy Drinks
Ff Tea Desinch? Rises in Brazil
Gatorade Leads Ff Sports Drinks’ Value Growth
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Demanding Consumers and Holistic View About Food and Nutrition Restrict Growth of Fortified/functional
Fortified/functional To Fight "hidden Hunger"
High-protein Portable Nutrition To Meet Consumers’ Demands for Health and Convenience
Competitive Landscape
in A Competitive Environment, Nestl? and Danone Maintain Growth Through Innovation
Probiotics Rising To Promote Better Gut Health
Sports Nutrition Brand Integralm?dica Offers Protein Bars for A Diverse Range of Consumers
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
the Year of Free From Dairy and Free From Meat: Health and Ethical Concerns Propel Growth
Much More Than Free From, Products Offer Indulgence and Multiple Health Benefits
Free From Lactose Consolidates As Part of Major Dairy Company’s Portfolio
Competitive Landscape
Danone Revamps Its Portfolio Combining Different Health and Wellness Claims With Premiumisation
Nestl? Introduces New Health and Wellness Brand Into the Brazilian Market
the Search for More Ethical and Sustainable Products, From Smaller To Large Brands
Category Data
Table 53 Sales of Free From by Category: Value 2014-2019
Table 54 Sales of Free From by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Free From: % Value 2015-2019
Table 56 LBN Brand Shares of Free From: % Value 2016-2019
Table 57 Distribution of Free From by Format: % Value 2014-2019
Table 58 Forecast Sales of Free From by Category: Value 2019-2024
Table 59 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Nh Bottled Water Seen As the Healthiest Option for Hydrating
Solid Growth of Nh 100% Juice
Fruit/herbal Teas Grow Through Wellbeing Properties - Even If Not Clearly Stated
Competitive Landscape
Natural One Invests in Logistics and Maintains Strong Growth After Taking the Lead
Nh Bottled Water Remains Very Fragmented Subcategory
Branding Is As Important As Product Benefits
Category Data
Table 60 Sales of NH Beverages by Category: Value 2014-2019
Table 61 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 63 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 64 Distribution of NH Beverages by Format: % Value 2014-2019
Table 65 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
More Brazilians Switch From Highly Processed Foods To Nh Alternatives
Nh Category Will Continue To Benefit From Ongoing Health Concerns in Brazil
However, Elevated Price Points Are Still A Barrier To Entry for Consumers
Competitive Landscape
Wickbold & Nosso P?o Ind?strias Aliment?cias Ltda Maintains Leadership and Extends Portfolio
Main Nh Segment, Bread, Is Still Dominated by Artisanal Products
More Specialised Players Continue To Grow
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2014-2019
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 71 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Beverages Remain A Very Specific Niche in the Post Crisis Due To High Prices
Benefits of Organic Beverages Are Unknown Among the General Public
Organic Beverages Production Demands Wide Investment and Industry Struggles To Ensure Return
Competitive Landscape
Native Brand Reinforces Leadership Distancing From Other Players
Cia Org?nica De Caf? Maintains Share Amid Fierce Competition
Small and Regional Players Losing Share
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2014-2019
Table 75 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 77 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 78 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 79 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Is More Perceived As Natural Than Sustainable for Brazilian Consumers
High Unit Prices and Low Retail Availability Affect the Development of Organic Packaged Food
Organic Baby Food Shows Growth Potential Over Forecast Period
Competitive Landscape
Taeq Remains Leading Brand Benefiting From Wider Availability
Unilever’s M?e Terra Launches Organic Snacks and Sustainable Packaging
Nestl? Moving Towards More Natural and Sustainable Lines
Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 85 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024