Table of Content

Health and Wellness in Belgium
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Health and Wellness Trend Continues To Benefit Packaged Food and Beverages
Manufacturers Shift To Clean and Green Labels in Response To Consumer Demand
Health and Wellness Packaged Food Remains Fragmented in 2019
Rising Demand Leads To Wider Distribution
Favourable Forecast With A Focus on Natural and Organic
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Anti-sugar Sentiment Continues To Boost Sales in Reduced Sugar Beverages
Consumers Want Their Caffeine
Bottled Water Poses Threat To Soft Drinks
Competitive Landscape
Coca-Cola Rules Again, Gaining Back Lost Value Share
Reduced Sugar Variants Growing in Popularity
New Launches Favour Small Formats, and Plant-based Drinks See Rising Demand
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales Slow As Consumers Start To Shun Processed Food
Bfy Out of Line With Current Trends Towards Natural and Indulgence
Dairy Alternatives Continue To Be Biggest Threat Bfy Dairy
Competitive Landscape
Frieslandcampina SA NV Stays on Top As Dairy Players Continue To Lead Bfy
Private Label Remains Strong Within Bfy
Sugar and Fat Are Still Under the Spotlight
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Energy Drinks Continue To Drive Sales in F/f
Sports Drinks Face Increasing Competition
Fortified/functional Hot Drinks Enjoy Some Growth
Competitive Landscape
Coca-cola, Jet Import and Nestl? Retain Leadership of F/f
Brands’ Activity Boosts Sales of F/f Energy Drinks
Consumers Remain Sceptical Over Health Claims
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Reject Health Claim of F/f Packaged Food, Except in the Case of Protein
F/f Losing Shelf Space To Alternative Packaged Food
Fortified/functional Milk Formula Continues To Perform Strongly
Competitive Landscape
Danone, Kellogg and Nestl? Maintain Their Lead
Private Label Slowly Gaining Share
F/f Confectionery Faces Challenges, But New Gum Product May Boost Sales
Category Data
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 48 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Pressure To Exclude Palm Oil Presents Challenge To Manufacturers
Free From Meat Products Boosted by Health, Environmental and Animal Welfare Concerns
Booming Demand for Free From Dairy Continues To Boost Overall Growth
Competitive Landscape
Alpro, Marlow and Vache Bleue Remain in the Lead
Brands Expand Their Vegetarian and Vegan Ranges
Manufacturers Choose Between Palm Oil Free and Sustainable Palm Oil
Category Data
Table 55 Sales of Free From by Category: Value 2014-2019
Table 56 Sales of Free From by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Free From: % Value 2015-2019
Table 58 LBN Brand Shares of Free From: % Value 2016-2019
Table 59 Distribution of Free From by Format: % Value 2014-2019
Table 60 Forecast Sales of Free From by Category: Value 2019-2024
Table 61 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Nh Beverages Reports Loss in Value Sales
Flavoured Water Goes From Strength To Strength
Naturally Healthy Rtd Tea Continues To Grow
Competitive Landscape
Spadel Stays Ahead, Thanks To Consumer Loyalty
Flavoured Water Sees Several New Product Launches
Natural Image Remains Critical To Innovation
Category Data
Table 62 Sales of NH Beverages by Category: Value 2014-2019
Table 63 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 65 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 66 Distribution of NH Beverages by Format: % Value 2014-2019
Table 67 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Conscious Consumers Seeking Naturally Healthy Products
Consumers Prefer Sustainable, Locally Produced Naturally Healthy Products
Positive Growth Expected in Favourable Environment
Competitive Landscape
Etn Franz Colruyt NV Continues To Lead, and Kellogg Sees Some Decline
Rising Demand for High-fibre Staple Food
Positioning Important for Naturally Healthy Foods
Category Data
Table 69 Sales of NH Packaged Food by Category: Value 2014-2019
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 73 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Belgian Consumers Show Rising Interest in Organic Beverages
Organic Hot Drinks Remains Strong
Organic Soft Drinks Sees Continuous Innovation
Competitive Landscape
D-drinks Continues To Lead in 2019
Manufacturers Expand Portfolios To Include Organic
Private Label Gradually Gaining Sales Share
Category Data
Table 76 Sales of Organic Beverages by Category: Value 2014-2019
Table 77 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 79 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 80 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 81 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Environmental Concerns Boost Growth
Private Label Tapping Into Growing Demand
Sustainability Demands Boost Growth in Organic Dairy
Competitive Landscape
Organic Packaged Food Remains the Realm of Private Label and Specialists
Retail Outlet Expansion Key To Value Growth
Bright Future But Traditional Players Need To Carefully Manage Portfolios
Category Data
Table 83 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 87 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024