Table of Content

Health and Wellness in Austria
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Health and Wellness Sales Continue To Grow, With A Move To Natural, Whole Foods Private Label Dominates Across Organic Packaged Food
Environmental Concerns Promote Sales of Organic, Local and Animal-free Products
Private Label Continues To Lead Health and Wellness Sales Products
Modern Grocery Retailers Remain Preferred Channel, and Internet Retailing Gains Ground
Favourable Prospects for Health and Wellness, With Demand for Organic Expected To Rise
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Driven by Surging Demand for Reduced Sugar Rtd Tea
Reduced Sugar Soft Drinks Drive Demand in Bfy
Artificial Sweeteners Targeted As Being As Bad As Sugar
Competitive Landscape
Coca-Cola Still Unbeatable
Concentrates Falls in Line With Anti-sugar Trend
Manufacturers Highlight Their Ecological Credentials in the Face of Rising Consumer Concern
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Continue To Cut Down on Sugar
Concerns About Obesity Drive Demand for Bfy
Reduced Fat Loses Out, As Fat Is Now Is Now in Favour
Competitive Landscape
Leading Players Reduce Sugar Content Further in Line With Regulations
Start-ups See Potential To Create New Niches
Rewe Continues Its Anti-sugar Campaign
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Energy Drinks and Sports Drinks Drive Sales in F/f
Juice Manufacturers Expand Into F/f Products
F/f Rtd Tea Does Well Out of Premium Positioning
Competitive Landscape
Red Bull Stays Ahead of the Rest
Juice Producers Add New Ingredients To Boost Energy and Enhance Moods
Red F/f Water Falls Out of Favour
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Not Convinced by Health Benefits of Fortified/functional Packaged Food
Manufacturers Focus on Natural Claims in Order To Expand Appeal
Strong Competition From Fresh Fruit and Vegetables As Source of Vitamins
Competitive Landscape
Danone Remains Ahead But Loses Share As Ff Yoghurt Declines
Domestic Players Cannot Compete With Established Strength of Multinationals
Players May Look Elsewhere in Search of Stronger Growth
Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 51 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 54 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Gluten and Lactose Free Products Continue To Appeal To Consumers
Growing Demand for Dairy Alternatives Linked To Range of Motivations
Free From Meat Products Gain Popularity in Line With Current Food Trends
Competitive Landscape
Spar, Rewe and Alpro Continue Their Reign of Free From
Private Label Will Retain Strong Position Thanks To Improved Quality and Range
Niche Products on the Rise in Search for Alternatives
Category Data
Table 58 Sales of Free From by Category: Value 2014-2019
Table 59 Sales of Free From by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Free From: % Value 2015-2019
Table 61 LBN Brand Shares of Free From: % Value 2016-2019
Table 62 Distribution of Free From by Format: % Value 2014-2019
Table 63 Forecast Sales of Free From by Category: Value 2019-2024
Table 64 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Is Restrained As Juice and Bottled Water Reach Maturity
Flavoured Bottled Water Gives Some Scope for Development
Demand for Superfruits Boosts Juice Sales
Competitive Landscape
V?slauer Mineralwasser Continues To Lead Sales
Rauch Fruchts?fte Is Main Threat To Bottled Water Specialists
Teekanne’s Tea Remains Trusted and on Top
Category Data
Table 65 Sales of NH Beverages by Category: Value 2014-2019
Table 66 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 68 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 69 Distribution of NH Beverages by Format: % Value 2014-2019
Table 70 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Transparency Matters To Consumers When It Comes To Health Claims
Superfoods Continue To Boost Sales
More Investment Expected in Vegetarian and Vegan Products
Competitive Landscape
Kelly Still on Top But Artisanal Manufacturers Lead
Global Manufacturers Increase Competition With New Product Launches
Seal of Approval Gives Assurance To Vegetarian and Vegan Consumers
Category Data
Table 72 Sales of NH Packaged Food by Category: Value 2014-2019
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 76 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Soft Drinks Support Sales in Organic Beverages
Organic Tea and Coffee Maintain Their Popularity
Non-cola Carbonates To Provide Most Dynamism
Competitive Landscape
Tea Specialist Teekanne Continues at the Top
Organic Tea Specialists Alongside Big Players
Organic Carbonate Varieties Strive for Image As Health Drinks
Category Data
Table 79 Sales of Organic Beverages by Category: Value 2014-2019
Table 80 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 81 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 82 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 83 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 84 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Regard Organic As Epitome of Quality
Produces Continue To Push Health Benefits of Organic Packaged Food
Organic Certification Acts As Compensation for Fat and Sugar
Competitive Landscape
Private Label Dominates Across Organic Packaged Food
Branded Players Remain Focused on Single Product Areas
Domestic Manufacturers Continue To Push Premium Regional Products
Category Data
Table 86 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 90 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024