Table of Content

Sports Drinks in Italy
Euromonitor International
December 2021

List Of Contents And Tables

SPORTS DRINKS IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports drinks rebounds in 2021 as consumers return to pre-pandemic lifestyles
Rising competition from other soft drinks dims appeal of sports drinks
Strong marketing investments power Powerade
PROSPECTS AND OPPORTUNITIES
Strong competition from alternatives expected to exert pressure on the demand for sports drinks
Legislation set to challenge and shape the development of sports drinks
Major sports events offer unmissable marketing and sales opportunities for sports drinks players
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 2 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
SOFT DRINKS IN ITALY
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Italy
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources