Table of Content

Laundry Care in Austria
Euromonitor International
February 2022

List Of Contents And Tables

LAUNDRY CARE IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laundry care recovers well in 2021 after the decline seen in 2020
Liquid tablet detergents gaining more and more consumer attention
Players pursue different strategies to cater to increasing ecological awareness
PROSPECTS AND OPPORTUNITIES
Laundry care expected to continue to see solid growth
Silan’s first truly green product expected to be a forerunner for more such launches by the big players
dm and Planet Pure expand their network of package-free refill stations
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2016-2021
Table 3 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 4 Sales of Laundry Aids by Category: Value 2016-2021
Table 5 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 6 Sales of Laundry Detergents by Category: Value 2016-2021
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 8 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 9 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 10 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 11 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 12 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 14 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN AUSTRIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2016-2021
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2016-2021
Table 18 Sales of Home Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Care: % Value 2017-2021
Table 20 LBN Brand Shares of Home Care: % Value 2018-2021
Table 21 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 22 Distribution of Home Care by Format: % Value 2016-2021
Table 23 Distribution of Home Care by Format and Category: % Value 2021
Table 24 Forecast Sales of Home Care by Category: Value 2021-2026
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources