Table of Content

Sports Drinks in Malaysia
Euromonitor International
November 2022

List Of Contents And Tables

SPORTS DRINKS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising sports activities and price promotions are driving demand for sports drinks
Fraser & Neave Holdings Bhd enjoys robust growth in off-trade channels in 2022
Manufacturers are active in marketing campaigns to boost sales and brand equity
PROSPECTS AND OPPORTUNITIES
Sports drinks to see stable demand in off-trade and faster growth in on-trade
Players are expected to optimise distribution in off-trade channels over the forecast period
Marketing campaigns and tactical promotions set to drive growth
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Soft drinks in 2022: Inflationary pressures drive price surges in on-trade and off-trade
The reopening of borders and a return to out-of-home lifestyles boosts both on-trade and on-the-go sales
Players leverage above the line marketing, partnerships, and new product developments
Players switch distribution to include wholesale that also serves end-consumers
Expansion of vending boost sales of on-the-go soft drinks
Pending expansion of the sugar tax expected to further impact soft drinks over the forecast period
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Malaysia
DISCLAIMER
SOURCES
Summary 1 Research Sources