Table of Content

Sports Drinks in Austria
Euromonitor International
May 2024

List Of Contents And Tables

SPORTS DRINKS IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fitness trends drive sales, while sports retailers boost on-trade growth
Reduced sugar sports drinks remain expensive and limited
Key players sponsor sports events to grow brand awareness
PROSPECTS AND OPPORTUNITIES
Rising interest in health and increased availability boosts sales of sports drinks
Blurring lines between drink categories challenges growth over the future
Local players innovate while availability increases across retailers
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 29 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 30 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Austria
DISCLAIMER
SOURCES
Summary 1 Research Sources