Table of Content

Sports Drinks in Australia
Euromonitor International
May 2024

List Of Contents And Tables

SPORTS DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spending pressures temper the growth of sports drinks
Rise of functional soft drinks increases the competition for sports drinks
Powerade and Gatorade continue to dominate sports drinks in Australia
PROSPECTS AND OPPORTUNITIES
Sports drinks are perceived as sugary, resulting in lower penetration amongst health-conscious Australians
Reduced sugar sports drinks emerging only slowly despite new product launches
Social media and celebrity marketing emerging as growth drivers for brands
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Australia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources