Table of Content

Ice Cream and Frozen Desserts in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Health trend will boost frozen yoghurt retail volume sales in 2020, though frozen desserts will struggle
Unilever has taken back ownership of its Magnum brand from Mobigen in 2020
Mobigen will continue to lead ice cream and frozen desserts in 2020, and Dislog will also grow its current retail value share
RECOVERY AND OPPORTUNITIES
Producers will need to reduce seasonality of ice cream and frozen desserts in order to generate significant growth into the forecast period
Modern retail stores will be key to boosting ice cream and frozen desserts retail volume sales into the forecast period
Local products likely to benefit from authenticity and highly competitive prices into the forecast period
CATEGORY DATA
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 6 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 9 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 10 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 15 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 18 Distribution of Ice Cream by Format: % Value 2015-2020
Table 19 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025