Seasonality continued to have an impact on sales of ice cream in 2019, although this reduced towards the end of the review period with the expansion of modern grocery retailers, which have large refrigerated spaces in which to display ice cream throughout the year. Higher disposable incomes also helped as consumers began to regard ice cream as a dessert for home consumption, rather than just a snack. Modern grocery retailers also contributed to increasing premiumisation in ice cream, with brands...
Euromonitor International’s Ice Cream and Frozen Desserts in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Frozen Desserts, Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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