1.COMPANY SNIPPETS1

2.MAJOR PRODUCTS AND SERVICES2

3.SALES DATA3

Table 1: Southwest Airlines Co.’s Sales by Business Segment Worldwide (2013-2014) in Percentage for Passenger, Freight and Other3

4.MARKET OVERVIEW4

Airlines4

Table 2: Global Air Traffic Market by Region Worldwide (2014) - Percentage Share Breakdown by Revenue Passenger Kilometer(RPK) for Africa, Asia-Pacific, Commonwealth of Independent States (CIS), Latin America, Middle East, North America, and Western Europe4

Table 3: Air Traffic Market by Region Worldwide (2014) - Percentage Share Breakdown by Revenue Passenger Kilometres (RPK) for Africa, Asia-Pacific, Europe, Latin America, Middle East, North America and Others5

Table 4: Number of Airlines by Region Worldwide (2014) - Percentage Market Share Breakdown for Europe, India, Asia, South Pacific, Latin, South America, Middle East & Africa, and North America6

Table 5: Airline Passenger Traffic Distribution Market by Region Worldwide (2014) - Percentage Share Breakdown by Volume for Africa, Asia Pacific, Europe, Latin America, Middle East, and North America7

Table 6: Airline Market by Region in Europe (2014) - Percentage Share Breakdown by Value Sales for Austria-Germany, France Domestic, France-Germany, Germany Domestic, Germany-Italy, Germany-Switzerland, Italy Domestic, Norway Domestic, Spain Domestic, UK Domestic, and Others8

Table 7: Airline Passenger Traffic to and from Europe by Region Worldwide (2014) - Percentage Share Breakdown by Revenue Passenger Kilometers for Africa, Asia Pacific, Europe, Latin America, Middle East, and North America9

Table 8: Air Traffic Market by Type in Russia (2014) - Percentage Share Breakdown by Value Sales for Domestic and International10

Table 9: Airline Passenger Traffic to and from Asia-Pacific by Region Worldwide (2014) - Percentage Share Breakdown by Revenue Passenger Kilometers (RPK) for Africa, Asia Pacific, Europe, Middle East, and North America11

Table 10: Airline Passenger Traffic to and from North America by Region Worldwide (2014) - Percentage Share Breakdown by Revenue Passenger Kilometers for Africa, Asia Pacific, Europe, Latin America, Middle East, and North America12

Table 11: Airline Passenger Traffic to and from Middle East by Region Worldwide (2014) - Percentage Share Breakdown by Revenue Passenger Kilometers for Africa, Asia Pacific, Europe, Middle East, and North America13

Table 12: Airline Passenger Traffic to and from Latin America by Region Worldwide (2014) - Percentage Share Breakdown by Revenue Passenger Kilometers for Europe, Latin America, and North America14

Table 13: Airline Passenger Traffic to and from Africa by Region Worldwide (2014) - Percentage Share Breakdown by Revenue Passenger Kilometers for Africa, Asia Pacific, Europe, Middle East, and North America15

Table 14: Passenger Traffic through Airlines from China to other Regions Worldwide (2014) - Percentage Market Share Breakdown by Volume for Australia, Cross-Strait, Domestic, Europe, Hong Kong, North America, Northeast Asia, Southeast Asia and Others16

Table 15: International Cargo Traffic through Airlines from Korea to Worldwide by Region (2014) - Percentage Market Share Breakdown by Cargo Volume for China, Europe, Japan, Southeast Asia, USA and Others17

Table 16: Passenger Traffic by Airports in Malaysia (2014) - Percentage Market Share Breakdown for Kota Kinabalu International Airport, Kuala Lumpur International Airport, Kuching International Airport, Penang International Airport, and Others18

Table 17: Passengers Traffic by Category in Malaysia (2014) - Percentage Market Share Breakdown for Domestic, International, and Transit19

5.COMPETITIVE LANDSCAPE20

Airlines20

Table 18: Passenger Travel Between China and North America by Airline Worldwide (2014) - Percentage Share Breakdown for Air Canada, American Airlines Group, China Airlines, China Eastern Airlines Corporation Limited, CSA Czech Airlines A.S., Delta Air Lines, Inc., United Airlines, Inc., and Others20

Table 19: Passenger Travel Between China and Western-Europe by Airline Worldwide (2014) - Percentage Share Breakdown for Air France corporation, China Airlines, China Eastern Airlines Corporation Limited, CSA Czech Airlines A.S., Deutsche Lufthansa AG, Finnair Plc, and Others21

Table 20: Passenger Travel Between China and Japan by Airline Worldwide (2014) - Percentage Share Breakdown for All Nippon Airways Co, Ltd., China Airlines, China Eastern Airlines Corporation Limited, CSA Czech Airlines A.S., Japan Airlines Co, Ltd., and Others22

Table 21: Market Shares of Leading Airline Companies in Canada (2014) - Percentage Share Breakdown by Available Seat Miles for Air Canada Inc., WestJet Airlines Ltd. and Others23

Table 22: Market Shares of Leading Airlines by Value Sales in Canada (2014) - Percentage Breakdown for Air Canada Vacations, Sunquest (Thomas Cook Group Plc.), Sunwing Airline, Inc., Tours Mont-Royal, Transat A.T., Inc. WestJet Airlines Ltd. and Others24

Table 23: Market Shares of Leading Non- Domestic Airline Companies in Canada (2014) - Percentage Share Breakdown by Available Seat Mile for Air Canada Inc., American Airlines, Inc., Delta Air Lines, Inc., United Continental Holdings Inc., US Airways, WestJet Airlines Ltd, and Others25

Table 24: Market Shares of Leading Airline Companies in China (2014) - Percentage Breakdown by Passenger Volume for Cargo Air Lines Ltd., China Airlines, EVA Airways., Low-Cost Carrier, Trans Asia Airways and Others26

Table 25: Market Shares of Leading Airline Companies by Seating Capacity at Beijing Airport in China (2014) - Percentage Breakdown by Volume for Air China Limited, China Eastern Airlines Corporation Limited, CSA Czech Airlines A.S. and Others27

Table 26: Market Shares of Leading Airline Companies by Seating Capacity at Chongqing Airport in China (2014) - Percentage Breakdown by Volume for Air China Limited, China Eastern Airlines Corporation Limited, CSA Czech Airlines A.S. and Others28

Table 27: Market Shares of Leading Airline Companies by Seating Capacity at Urumqi Airport in China (2014) - Percentage Breakdown by Volume for Air China Limited, China Eastern Airlines Corporation Limited, CSA Czech Airlines A.S. and Others29

Table 28: Market Shares of Leading Airline Companies by Seating Capacity at Guangzhou Airport in China (2014) - Percentage Breakdown by Volume for Air China Limited, China Eastern Airlines Corporation Limited, CSA Czech Airlines A.S. and Others30

Table 29: Market Shares of Leading Airline Companies in Europe (2014) - Percentage Breakdown by Value Sales for AFKLM, Binter Canarias S.A., Finnair Plc, Flybe Group Plc, International Airlines Group (IAG), LHA Group, LOT Polish Airlines, Scandinavian Airlines (SAS), Wider?e’s Flyveselskap AS, and Others31

Table 30: Market Shares of Leading Airlines by Value Sales in France (2014) - Percentage Breakdown for Air Canada, Air France, Transat A.T., Inc. and Others32

Table 31: Market Shares of Leading Airlines in India (2014) - Percentage Breakdown by Value Sales for Air India Ltd., Go Airlines (India) Ltd., IndiGo Airlines Pvt. Ltd., Jet Lite (India) Ltd., Kingfisher Airlines Ltd. and Spicejet Ltd.33

Table 32: Market Shares of Leading Airlines by International Traffic in India (2014) - Percentage Breakdown by Value Sales for Air India Ltd., Jet Airways (India) Ltd. and Others34

Table 33: Market Shares of Leading Airline Companies by International Cargo at Incheon Airport in Korea (2014) - Percentage Breakdown by Volume for Asiana Airlines, Inc., Korean Air Lines Co. Ltd., and Others35

Table 34: Market Shares of Leading Airline Companies by International Passengers at Incheon Airport in Korea (2014) - Percentage Breakdown by Passenger Volume for Asiana Airlines, Inc., Korean Air Lines Co., Ltd. and Others36

Table 35: Leading Airline Companies in Russia (2014) - by Number of Modern Aircrafts for Aeroflot-Russian Airlines, JSC Transaero Airlines, Rossiya Airlines OJSC, S7 Airlines (OJSC Siberia Airlines), Ural Airlines, and UTair Aviation37

Table 36: Market Shaes of Leading Passenger Airlines in Russia (2014) - Percentage Breakdown by Volume for Aeroflot-Russian Airlines, JSC TRANSAERO Airlines, Rossiya Airlines OJSC, S7 Airlines (OJSC Siberia Airlines), Ural Airlines, and UTair Aviation38

Table 37: Market Shares of Leading Low Cost Carriers in Thailand (2014) - Percentage Share Breakdown by Values for Air Berlin PLC & Co., AirAsia Berhad, Jetstar Asia Airways Pte Ltd., Thai AirAsia (TAA), Tiger Airways Singapore Pte Ltd. and Others39

Table 38: Market Shares of Leading Airlines by Value Sales in the UK (2014) - Percentage Breakdown for Air Canada, British Airways, Transat A.T., Inc. and Others40

Table 39: Market Shares of Leading Airline Companies in the US (2014) - Percentage Breakdown by Value Sales for Alaska Airlines, Delta Air Lines, Inc., JetBlue Airways Corporation, Southwest Airlines Co., United Continental Holdings, US Airways, and Others41

Table 40: Market Shares of Leading Airline Companies at Baltimore Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others42

Table 41: Market Shares of Leading Airline Companies at Boston Metro Airport - US (2014) - Percentage Breakdown by Value for Delta Air Lines, Inc., JetBlue Airways Corporation, Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others43

Table 42: Market Shares of Leading Airline Companies at Chicago Metro Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others44

Table 43: Market Shares of Leading Airline Companies at Chicago Midway Airport - US (2014) - Percentage Breakdown by Value for Concesionaria Vuela Compania De Aviacion SA De CV (Volaris), Delta Air Lines, Inc., Frontier Airlines, Porter Airlines Inc., Southwest Airlines Co. and Others45

Table 44: Market Shares of Leading Airline Companies at Cleveland Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta India Electronics Pvt. Ltd., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others46

Table 45: Market Shares of Leading Airline Companies at Cleveland Metro Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others47

Table 46: Market Shares of Leading Airline Companies at Dallas Metro Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others48

Table 47: Market Shares of Leading Airline Companies at Denver Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc. Frontier Airlines, Southwest Airlines Co., United Continental Holdings, Inc., and Others49

Table 48: Market Shares of Leading Airline Companies at Detroit Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., Spirit Airlines, Inc., United States Airways and Others50

Table 49: Market Shares of Leading Airline Companies at Detroit Metro Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., Spirit Airlines, Inc., United States Airways and Others51

Table 50: Market Shares of Leading Airline Companies at Fort Lauderdale Airport - US (2014) - Percentage Breakdown by Value for Delta Air Lines, Inc., JetBlue Airways Corporation, Southwest Airlines Co., Spirit Airlines, Inc., United Continental Holdings, Inc., and Others52

Table 51: Market Shares of Leading Airline Companies at Houston Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Frontier Airlines, JetBlue Airways Corporation, Southwest Airlines Co. and Others53

Table 52: Market Shares of Leading Airline Companies at Houston Metro Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others54

Table 53: Market Shares of Leading Airline Companies at Las Vegas Airport - US (2014) - Percentage Breakdown by Value for Allegiant Air, American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., and Others55

Table 54: Market Shares of Leading Airline Companies at Los Angeles Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., Virgin America, Inc., and Others56

Table 55: Market Shares of Leading Airline Companies at Los Angeles Metro Airport – US (2014) - Percentage Breakdown by Value for Alaska Airlines, American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., and Others57

Table 56: Market Shares of Leading Airline Companies at Miami Metro Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., JetBlue Airways Corporation, Southwest Airlines Co., Spirit Airlines, Inc. and Others58

Table 57: Market Shares of Leading Airline Companies at Milwaukee Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc. Frontier Airlines, Southwest Airlines Co., United States Airways and Others59

Table 58: Market Shares of Leading Airline Companies at Oakland Airport - US (2014) - Percentage Breakdown by Value for Alaska Airlines, Delta Air Lines, Inc., JetBlue Airways Corporation, Southwest Airlines Co., United States Airways and Others60

Table 59: Market Shares of Leading Airline Companies at Orlando Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., JetBlue Airways Corporation, Southwest Airlines Co., United Continental Holdings, Inc., and Others61

Table 60: Market Shares of Leading Airline Companies at Philadelphia Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others62

Table 61: Market Shares of Leading Airline Companies at Phoenix Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others63

Table 62: Market Shares of Leading Airline Companies at Pittsburgh Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others64

Table 63: Market Shares of Leading Airline Companies at San Francisco Metro Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., Virgin America, Inc. and Others65

Table 64: Market Shares of Leading Airline Companies at Washington Metro Airport - US (2014) - Percentage Breakdown by Value for American Airlines, Inc., Delta Air Lines, Inc., Southwest Airlines Co., United Continental Holdings, Inc., United States Airways and Others66

6.RECENT INDUSTRY DEVELOPMENTS67