The European Union (EU) Green Deal in Agriculture

Monday 26 June 2023, Amsterdam

The agriculture sector has been witnessing various technological advancements that have led to the development of various types of agriculture techniques. Advancements in technology include helping in preventing hazards and pesticides in farms, helping in crop production, and helping in enhancing the quality of crops.

Owing to the impending need for better crop management and monitoring systems, along with the growing emphasis on food safety, there is a considerable boost from government and regulatory bodies in Europe toward developing and installing smart farming systems and devices such as sensors, cameras, robots, and drones in agricultural fields. Embedding such systems helps to enhance the capability of agricultural equipment to detect crop conditions, improve diagnostics systems for a crop, and boost sustainable, resource saving, and more efficient agricultural practices.

The European Union (EU) Green Deal represents a comprehensive and ambitious strategy aimed at achieving climate neutrality and promoting sustainable economic growth. Agriculture, as a significant contributor to greenhouse gas emissions and environmental degradation, plays a crucial role in this transformative agenda. The EU Green Deal in agriculture focuses on fostering sustainable farming practices, enhancing biodiversity, mitigating climate change impacts, and ensuring food security.

In this report, the impact of the EU Green Deal on the smart agriculture market in Europe and other countries has been analyzed. Additionally, this report explores the impact of the EU Green Deal on smart farming companies, highlighting the opportunities and challenges they face in contributing to the goals of the Green Deal and fostering a sustainable agricultural future.

The report is a compilation of various studies, including a discussion of the self-sufficiency of the EU and the impact of the EU Green Deal on it, the EU Green Deal targets and status, country-level analysis of the impact of the EU Green Deal on the smart agriculture companies in each country. The report highlights the restraining forces for the market as well as the opportunities for smart agriculture companies across the countries that are major importers and/or exporters of the EU. The report also includes conclusions and recommendations for the progress and better adoption of the EU Green Deal in ways that benefit all stakeholders throughout the agri-food value chain. These recommendations can help to drive the transition toward a more sustainable, resilient, and environmentally friendly agricultural sector in line with the objectives of the EU Green Deal.

Key questions answered in the report:

• What opportunities has the EU Green Deal created for smart agriculture companies?
• What are the major restraints inhibiting the growth of smart agriculture companies if the EU Green Deal is completely implemented?
• What are the cumulative impacts of emerging technologies such as the Internet of Things (IoT), 5G communication, and blockchain, along with the increasing adoption of the EU Green Deal policy on the smart agriculture ecosystem?
• How is the EU Green Deal contributing to improving resource efficiency and environmental sustainability in smart agriculture practices?
• What is the impact of the Ukraine-Russia crisis on the smart agriculture market and the adoption of the EU Green Deal?
• What is the status of the European countries on the Sustainable Development Goals (SDGs) and EU Green Deal sustainability policies?
• What is the action plan and current progress of the Farm to Fork Strategy?
• What are the dynamics of the EU Green Deal in the agriculture sector?