World Cigarettes Asia Pacific Focuses on the Extent to which the Market has Evolved During the Last Twelve Years, Now Available on ASDReports

Wednesday 3 September 2014, Amsterdam

Report description overview

World Cigarettes Asia Pacific focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Asia Pacific, the competitive environment and economic developments. The report is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

The Difference

• Data on market size and structure of the cigarette markets - Gives the consumer exact details on the overall cigarette market in the APAC region
• Sales by class of cigarettes - This will give you a breakdown to highlight which brands are more successful so you can target niche producers of tobacco
• Prospects & Forecasts - Forecasting allows for accurate prediction of future sales based on past performance. This helps any business run efficiently and plan strategies for the future. Forecasting also plays a key role in the expansion of a business.

Report highlights
The outlook for the Asia Pacific cigarette market would appear bleak. Events such as the
introduction of plain packaging in December 2012 as well as recent hikes in excises duty
have made smoking, at least through the duty paid sector, increasingly unattractive. In what has already become a dark market due to restrictions on retail display, following
the passing in November 2012 of the new law requiring plain, standardised packaging from
1st December 2012, the sector faces an unprecedented future without branding.
Manufacturers such as BAT with its new cheap value brand, Just Smokes, will need to rely
on word-of-mouth to grow sales. Equally there is the prospect of the biggest WTO dispute
to date emerging as a result of other countries protesting over these restrictions. Overall sales are forecast to fall by 23.9% between 2012 and 2022 to 14.25 billion pieces.
Per capita consumption will drop by 31.4% to 584 pieces. However, because of the expected
buoyancy of the non-duty paid sector, these figures underestimate the market.

The Asia pacific market is unique with regard to the range of pack sizes available, with 25s,
30s, 40s and 50s all being more popular than the traditional 20s, with 35s also featuring.
The trend to larger value packs first began to develop back in the 1970s when the Winfield
brand was introduced in a 25 pack in 1976 in Newcastle (NSW) and rolled out nationally
in 1977. It was the success of this brand that ultimately led to further development in this
direction and propelled Winfield to the leading position it has held ever since.