A new Study Now Available on ASDReports Expects More Beer to be Sold in Supermarkets, Off Licences and Other Off Trade Sites Than in The Countries Pubs and Bars in 2014

Monday 28 July 2014, Amsterdam

Report description overview:

This report now available on ASReports, provides detailed data and textual analysis of the beer category in the region, highlighting external conditions and factors which impact on the market, such as; the market environment, the consumer palate, import and export and legislation and taxation. A brief history of each major player in the country along with discussion of facilities, key events and recent developments also contributes to this essential overview of the market.

The difference:

• Provides detailed data segmented by many attributes, giving a cohesive picture of the market, demonstrating the performance of brands and brewers, allowing you to compare and track performances.
• Gain inspiration from the growing UK cider market and how some brewers are capitalizing on the profitable craft beer segment.
• With access to key information on current and emerging trends and their drivers, this report enables you to identify opportunities and threats within the United Kingdom market.

Report highlights:

A warm summer can be accredited in part for the best beer performance in a decade for the UK beer market but there were a number of factors that played their part. The extreme conditions of the spring concealed the impact of the dramatic news that the duty escalator which had been responsible for putting up the duty on beer by more than 40% since its inception in 2008 was to be ended. Not only was the duty escalator axed but duty on beer was cut by 1p a pint. Financially the cut was insignificant but physiologically the effect was very positive.

Sales in the seasonal period were boosted by the fact that the Christmas and New Year period fell over two weeks last year generating two weekend spikes instead of the usual one. The improving economic outlook also seemed to have contributed to consumer spending habits in the second half of the year.

The popularity of flavored ciders has not gone unnoticed among the brewers and recent innovation suggests that they are looking to replicate this success. Molson Coors have been at the forefront of this with Carling Zest evolving from citrus to offer Carling Zest with winter berries, summer berries and hint of ginger. This year Carlsberg have introduced a blackcurrant beer as an extension to their Carlsberg citrus. Radler beers have been well received in some markets in Europe and Fosters Radler did reasonably well in its first year. More flavor extensions might be expected as brewers look to adapt to a younger consumer with a sweeter tooth than their predecessors. The theory goes that consumers have grown up drinking more soft drinks and this will manifest itself in future refreshment patterns.