Friday 16 November 2018, Amsterdam
As research in the human microbiome continues, the importance of probiotics will only get stronger and will be backed by a sound scientific evidence base. Rapid development of the probiotics industry and the discovery of new strains will contribute to the growth of the market. An increasing popularity of a healthy diet and growing consumer confidence in functional foods will also contribute in an increasing demand for probiotics. Currently, some of the trends in the probiotics industry are very similar to those in the functional foods market. Moreover, some consumers treat probiotics as new a super food, the segment of which is growing very quickly and also has links to functional food.
The lead analyst of the report commented "Interest in the relationship between the diet and health is one of the major contributors in the growth of the global functional foods market. With an increasing demand for personalized nutrition, the functional foods industry has good opportunities to develop as it perfectly fits the emerging trends for medical and functional nutrition. Moreover, many food companies are working on the development of foods that offer multiple health benefits, including gut health.
Currently, functional dairy represents the largest segment of the global functional foods market. As more consumers are becoming aware of the health benefits of bacteria found in yoghurt for the digestive health, the category of functional dairy products continues to expand. This tendency will contribute to the growth of the global probiotics market, giving new opportunities to food manufacturers."
Leading companies featured in the report include BioGaia Group, Chr. Hansen, Danone, DowDuPont Inc., General Mills, Lifeway Foods, Nebraska Cultures, Nestle, Probi AB, Yakult Honsha
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