Wednesday 2 July 2014, Amsterdam
Report description overview:
The new report, now available on ASDReports, Fruits and Berries - Nutrition and Health: Market Trends and Insights analyses the most popular used fruit and berries and how they are sourced and used in industry processed formats as food ingredients. The report provides in depth insight into the nutritional and bioactive benefits of each individual fruit or fruit component with a thorough scientific evaluation of latest science developments. The report brings insight into the global and regional supply situation of the raw materials, how the soft drink usage is distributed across regions and category types.
The difference:
• Identify current trends and learn about background and health capabilities per fruit.
• Understand key growth categories by analyzing the market dynamics of the fruit and berries market, gaining the upper hand over competitors.
• Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the fruit and berries market should you be thinking of diversifying your business offerings.
Report highlights:
Health and wellness drive global product development in the consumer products industry. Fruits and Superfruits are at the forefront of this industry trend. Products from fruits such as pomegranate, blueberry, açai, and baobab, command a premium price for their reputed beneficial effects.
There are several tropical fruits that hold potential interest for the soft drinks industry. Most of these are not available commercially, due to demand and supply issues. Soft drink manufacturers are unlikely to introduce new products unless they are certain that supplies of the raw material and derived ingredients are going to be available. At the same time, procurement functions cannot guarantee contracts until launching the product and ascertaining demand. In addition, the ingredient producer has little incentive to make the necessary investment to guarantee such supplies until assured that there will be a revenue guarantee.
The last decades of research also reveals that in addition to being abundant sources of vitamins, minerals, fibers, and microelements, fruit and berries contains key active substances, supporting a healthy lifestyle. A general agreement amongst health experts is that increased dietary intake of antioxidant compounds such as phenolics from fruits and vegetables can protect against the oxidative damage from free radicals.
ASDReports.com contact: S. Koomen
ASDReports.com / ASDMedia BV - Veemkade 356 - 1019HD Amsterdam - The Netherlands
P : +31(0)20 486 1286 - F : +31(0)20 486 0216
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