The US Ice Cream market is forecast to grow at a CAGR of over 2% over the next four years, according to a new study on ASDReports

Wednesday 25 June 2014, Amsterdam

Report description overview:

The new report, now available on ASDReports, Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market identifies promising areas for future growth in terms of innovative products and lucrative geographies, giving you the upper hand over your competitors. The report facilitates valuable data comparisons, enabling you to monitor the development of the United States Ice Cream Market over time by category. You will gain an explicit understanding of the relationship between key drivers of consumer demand in the United States Ice Cream Market enabling you to indentify the key areas in which you want to compete in the future.

The difference:

• Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends.
• Understand key growth categories by analyzing the market dynamics of the United States Ice Cream market goods categories, gaining the upper hand over competitors.
• Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the United States Ice Cream market should you be thinking of diversifying your business offerings.

Report highlights:
 
The US Ice Cream market is primarily driven by the Take-Home Ice Cream category, which constitutes over 44% of the market by volume. This is followed by the Impulse Ice Cream and Artisanal Ice Cream categories. Take-Home Ice Cream, is expected to register CAGR growth of over 2% over the next four years.

Indulgence is the most important motivation among consumers of Ice Cream in the US, while rising disposable income also led to increased demand for premium product ranges. Ice Cream is an important part of the American diet, and is enjoyed across all households. An increasing desire to create time to relax from work, and discover fun products and new experiences among American consumers is also expected to increase demand for Ice Cream.

In global terms, the US Ice Cream market is the largest in terms of volume, it also reports the highest per capita consumption among major global markets. The US Ice Cream market is growing at a significant pace, with consumers’ desire for convenient snacking and tasty treats driving volume growth.