Promotions and TV adverts played a big part in the increase of overall sales for different categories in the beverage market, According to the New Study on ASDReports

Wednesday 18 June 2014, Amsterdam

Report description overview:

The new report, now available on ASDReports, Quarterly Beverage Tracker: Germany is an essential tool for keeping up-to-date with the latest industry developments in the Germany beverage market. Significant activity in the soft drinks industry is covered including recent new product introductions, detailing flavor, pack type, pack size, retail price and selected pack shots, and the latest industry news including identification of new products, detailing owners, operators and branding. More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors.


The difference:

This report will give you the confidence to make the correct business decisions based on a detailed analysis of the beverage market in Germany. Using this report, you will gain detailed analysis, factors influencing demand and the challenges faced by the industry. Gain an understanding of key drivers for any changes noticed by professional consultants enabling you to adjust your business plan and gain the upper hand over competitors.


Report highlights:

Consumer prices increased moderately with rates just above 1% in the first quarter and therefore remained below the 2013 first quarter increase rates. The low consumer price increase was largely driven by the warm weather as energy costs declined. Service costs increased and noticeable price increased for food has been the main driver for the overall quarterly development.

Consumer confidence is very high and the household disposable income is rising further fuelling the already high consumer spending. Given the improvement in consumer confidence, consumer spending is anticipated to grow even stronger than the disposable income resulting in further declining private savings. The approved minimum wage might be a further drive due to the positive sentiment even when its impact on the overall economic development is more likely to be negative.  

The consumption level especially for soft drinks in the first quarter was highly impacted by the late Easter. While Easter in 2013 was in March, stock purchases and the extra consumption occasion fell into the first quarter.