Substantial growth of over 10% was seen in almost all beverage categories, According to the New Study on ASDReports

Wednesday 18 June 2014, Amsterdam

Report description overview:

The new report, now available on ASDReports, Quarterly Beverage Tracker: India is an essential tool for keeping up-to-date with the latest industry developments in the Indian beverage market. Significant activity in the soft drinks industry is covered including recent new product introductions, detailing flavor, pack type, pack size, retail price and selected pack shots, and the latest industry news including identification of new products, detailing owners, operators and branding. More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors.


The difference:
This report will give you the confidence to make the correct business decisions based on a detailed analysis of the beverage market in India. Using this report, you will gain detailed analysis, factors influencing demand and the challenges faced by the industry. Gain an understanding of key drivers for any changes noticed by professional consultants enabling you to adjust your business plan and gain the upper hand over competitors.



Report highlights:

A 43% growth was seen for packaged water for Q1-14 compared to Q1-13. Due to low entry barriers and lack of innovation in the category, state governments have entered this segment aggressively.
In early 2014, Tamil Nadu government and Kerala government launched brands AMMA and Hill Aqua. These brands took advantage of the captive state running outlets at lower retail prices.

The change in consumer preferences towards healthier options is expected to show a stable growth in the packaged water category, however the growth will obviously be more in comparison to the carbonates which saw growth of 14% in Q1-14 compared to the same period in 2013.

The Food Safety and Standards Authority of India (FSSAI) are monitoring and exercising their control over soft drinks. This move is expected to significantly improve health consciousness amongst the consumers.