China's GDP set to see growth of over 9% in the next four years

Wednesday 4 June 2014, Amsterdam

Report description overview:

The new report, now available on ASDReports, Food and Grocery Retailing in China is a new report that analyzes prevailing trends in the Chinese food and grocery retailing and explores how business dynamics are set to change in the next four years. You will gain an explicit understanding of the relationship between key drivers of consumer demand in the Chinese food and grocery retail trends enabling you to indentify the key areas in which you want to compete in the future.


The difference:

• Understand which channels will be the major winners and losers over the coming years and plan accordingly, with a comprehensive coverage covering 5 product categories.
• Understand key growth categories by analyzing the market dynamics of the Chinese food and grocery retail trends categories, gaining the upper hand over competitors.
• Benefit from a detailed analysis of vital economic and population trends and key consumer trends influencing the retail market.

Additional report highlights:

China, the second largest global economy, with a population of 1.36bn, has huge potential for retailers. Driving spending is the rise of the urban middle classes and higher disposable incomes, as the population moves from unskilled rural and manufacturing jobs to more skilled work and urban living. Lifestyles are changing as a result, and consumerism is a growing trend.
Retailers are moving from tier one cities into second, third, and fourth tier cities, such as Chengdu and Suzhou, and expanding from the west into eastern China. Increasing prosperity, changing lifestyles, and access to international brands have changed the way the upper middle class and affluent Chinese consumers shop.

With a population who prefer to shop locally and not drive to out of town hypermarkets, convenience retailers and local supermarkets play a big part in the food & grocery sector.