Natural flavouring to see growth as artificial flavours are removed from beverages

Tuesday 20 May 2014, Amsterdam

Report description overview:

The new report: Flavors in Beverages Industry - Market Trends and Insights investigates flavor in beverages, drivers and market options, suppliers, and regional issues. The report provides a detailed insight into the different flavor popularity which creates dynamics for suppliers of new natural trending flavors. You will gain an explicit understanding of the evolution of flavors both natural and artificial, enabling you to identify the key areas in which you want to compete in the future.

The difference:
•    Identify new opportunities in the flavors in beverages industry and understand how consumer behavior is evolving rapidly, this will enable you to open up new opportunities and gain the upper hand over competitors.
•    Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the flavors in beverages market should you be thinking of diversifying your business offerings.
•    Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends.


Additional report highlights:

The categories of natural flavors that are widely used in the food and beverage industry are essential oils and natural extracts. Artificial flavors are chemical compounds or mixtures that mimic a natural flavor in some way. Until recently, artificial flavors have been widely used by food and beverage manufactures as they are cheaper and less quantity is needed, which offers a more cost efficient ingredient choice for manufacturers. The high cost of natural flavors is due to the complex extraction process of natural flavors and scarcity in raw material availability.

The perils of consuming synthetic ingredients have pushed several governments to adopt regulations for replacing synthetic ingredients with natural ones. Regulations for using natural ingredients have been passed in regions such as the US, Europe, and Japan.

The global increase in health consciousness has demanded more natural flavors in food and beverage products. World leading companies such as Krafts Foods Inc. (US), Nestlé SA (Switzerland), and many others are using natural ingredients in their products.

The demand within the beverage industry is making the natural flavors market very attractive for the key industry players.