Global Beverage Forecasts includes data tables for 83 markets in eight regions

Wednesday 2 April 2014, Amsterdam

The Global Beverage Forecasts March 2014 identifies promising areas for future growth, in terms of innovative products and lucrative geographies, giving you the upper hand over your competitors. You will secure a proper understanding of shifting market dynamics which will enable you to amend your business plans accordingly to allow maximum sales. You will gain an explicit understanding of the relationship between key drivers of consumer demand in the Global beverage market enabling you to indentify the key areas in which you want to compete in the future.


The difference:

• Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends.
• Understand key growth categories by analyzing the market dynamics of the global beverage categories, thereby gaining the upper hand over competitors.
• Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Global Beverage market should you be thinking of diversifying your business offerings.

Additional report highlights:

• Coffee products are fairly mature however there has been promising signs of growth by utilising new distribution channels such as coffee lounges and premix vending machines.
• Health awareness and concerns have impacted the consumption patterns in a number of key markets in recent years for example sports drinks in Vietnam grew by 35%.
• Packaged and Bulk water products and services are seeing an increase in regions such as Eastern Europe due to the lower quality of tap water.