Friday 1 November 2013, Amsterdam
The All Natural Food and Drink Market 2013-2023: Clean Label Trends is the new food and drink report for readers globally. The all natural food and drink industry is relatively new, it has emerged as part of the clean label trend and is seen as an alternative to the organic products or products labelled as “free-from”. Around the world many countries are expected to show a strong uptake. Developed nations will experience strong growth in the all natural food and drink market, especially countries such as US, UK and Germany. This can be seen as a great opportunity for many companies to invest into R&D and change from synthetic/artificial ingredients manufacturing towards all natural ingredients and products. In emerging economies, especially China and Russia, a progressive above-average growth rate is expected. This study calculates that the global all natural food and drink market will reach US$64.1bn in 2013.
The global all natural food and drink market has shown a steady growth during the last few years and is expected to grow due to rising demands for healthy, nutritional, natural foods and drinks without chemicals and artificial ingredients. The consumers are based mainly in developed countries; therefore, western regions are predominantly the drivers for the all natural food and drink market expansion. Nations with rising incomes, in particular emerging economies also show a trend for consumption of clean, natural and organic food and drink, and their markets are also expected to enlarge during the next decade.
The main drivers of the all natural products trend include rising consumer concerns regarding artificial ingredients, artificially introduced hormones and genetically modified products, and their awareness of the long term health benefits of natural food and good nutrition. In addition to this, there is a strong demand for better labelling of products and for shorter ingredients list (transparency). On average, it is beneficial for the producers and manufacturers, as natural products are cheaper to produce than organic, because producers do not have to pay for certification.
Overall, there is a clear trend toward fresher and more nutritious foodstuffs. This development no doubt will affect a further progress of all natural food and drink market in the Western world and emerging economies. Leading all natural food and drink products and ingredients companies recognise the importance of this trend and increasingly offer a wider range of products labelled as “all natural” or “100%” natural. This study expects the growth of innovative products and ingredients in this segment to be strong over the forecast period.
All natural ingredients are in constant demand from consumers. The author of this study expects natural flavours to remain the largest all natural food and drink ingredients submarket over the forecast period of 2013-2023.
The 182 page report contains 170 tables, charts and graphs that add visual analysis in order to explain developing trends within the all natural food and drink market. This study provides forecasts for the period 2013-2023 in terms of value (US$) for the world all natural food and drink market. In addition, 18 leading national all natural food and drink markets are forecast and analysed over the period 2013-2023. Submarket forecasts from 2013-2023 are also provided by ingredients: natural flavours, natural colours, natural sweeteners: stevia, natural preservatives and other ingredients and non-ingredient products. The report also provides profiles of 20 leading companies operating within the all natural food and drink market, and includes 3 interviews from Leatherhead research Institute, Vitiva and Kalsec, providing expert insight alongside the analysis.
The All Natural Food and Drink Market 2013-2023: Clean Label Trends report will be of value to current and future potential investors into the world all natural food and drink industry, as well as companies and research centres who wish to broaden their knowledge of the all natural food and drink market.
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