Germany’s Wine Market Is Set for Steady Growth to 2017

Friday 21 June 2013, Amsterdam

Germany’s wine market is set for steady growth at an average of 1.93% per year to 2017. This has been forecast by a leading consumer specialist as part of this new report: The Future of the Wine Market in Germany to 2017. 



Still Wine will see the largest category growth – at a CAGR of 2.36% between 2012 and 2017, whilst Sparkling Wine will decrease only by – a CAGR of 0.84% during the same period. In light of this, overall category growth is set to be larger than that posted between 2007 and 2012, with Canadean forecasting a CAGR of 1.93%.




This report is the result of an extensive market research covering Wine consumption in Germany, and is an essential tool both for companies already active across the Wine industry, and for new players considering entry into Germany’s Wine market. It provides:

• Authoritative and granular detail of Germany’s Wine market, informing marketers’ understanding of market trends and their component causes, in addition to their strategic plans.
• A unique mix of highly granular market data, and consequently a detailed insight into the trends and dynamics affecting Germany’s Wine market.
• Unique views and insights for marketers on the volume, brand, and distribution data thanks to custom segmentation of the market.
• Detailed product sales segmentation for volumes, including brand data (2009-2012) and distribution channel data (2009-2012) at the product category level.
• Future forecasts to inform marketers’ knowledge of future pattern trends – from winners and losers to category dynamics, allowing them to quickly and easily identify the key areas in which they want to compete.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modelling, and the input of its panel of leading industry executives – We  are able to combine research on general industry drivers and trends with expert’s attitudes and behaviours, making ‘The Future of the Wine Market in Germany to 2017’  required reading for those serious about reacting to market trends and capitalising on opportunities in Germany’s Wine market.