Lower Mexican Unemployment Rates Forecast a Positive Outlook for 2012

Tuesday 15 January 2013, Amsterdam

The economic outlook for Mexico continued with a positive trend, and 2012 began with an increase in energy resources and basic consumer goods. According to latest surveys from the Bank of Mexico, inflation is expected to conclude at 3.78% in 2012, having reached growth of 3.82% in 2011. The GDP is predicted to end between 3.40% and 3.50% for 2012, as compared to the 3.90% registered in 2011.

The consumer confidence index reached 97.2 in April 2012, the highest rate noted since 2009, implying a sign of trust among the Mexican population. A sustained job recovery rate presented in the United States, lower Mexican unemployment rates and an expected increase in remittances of 8% in 2012, as compared to 6.8% in 2011, forecast a positive outlook for 2012.

During 2012, presidential as well as federal elections will take place, resulting in abundant public spending, and marketing efforts, that will boost consumer expenditure.

Throughout 2011, Modelo continued to position itself as the market leader, with 57% share of the market and an extended packaging variety, price segmentation and advertising efforts. Light beers experienced growth with Corona Light packaged in glass bottles. Corona extended its product range with Corona Extra in a pack of eight 23.7cl metal cans.

During 2011, Grupo Modelo extended its presence in more than 180 countries. In the United States, Grupo Modelo has gained acceptance with its new brand Victoria, which expanded its prior operations, previously only sold in Illinois, into Colorado and Texas.