Market Overview

  • The industry is expected to increase at a CAGR of 16.13% over the forecast period.
  • The market is developing due to rising knowledge of the health and wellness advantages of ayurveda, as well as increased use of ayurvedic products around the world.


Furthermore, the rising global campaign is driving market expansion. For example, in August 2025, Maharishi Ayurveda created an entertaining oral care commercial called #RightYourWrongs, which included National Award-winning actress Kalki Koechlin. This novel effort blends comedy and user feedback to increase awareness about dental health ahead of the holiday season. Kalki, who is making her standup comic debut, will appear in a series of three video commercials geared at interacting with Gen-Z viewers on platforms such as Instagram and YouTube. The advertisement capitalizes on the renewed interest in Ayurveda, as health professionals and celebrities push for its holistic, root-cause solutions.

Market Segment insights

  • The global healthcare and consumer care ayurveda product market is divided into the following product categories: tablets and capsules, soaps and shampoo, body wash, moisturizers and lotions, oil, facewash, toothpaste/mouthwash, creams and serums, aftershaves and shaving creams, face masks and hair masks, dental floss, syrups, powders, and others.
  • The Global Healthcare and Consumer Care Ayurveda Product Market is divided into two segments: supplement and personal care.
  • The market has been divided into two segments based on route of administration: oral and tropical.
  • The market is divided into two segments based on application: healthcare and consumer care.
  • The Global Healthcare and Consumer Care Ayurveda Product Market is divided into three age groups: pediatrics, adults, and geriatrics.
  • The market is divided into two distribution channels: online and offline.


Regional insights

  • The Healthcare and Consumer Care Ayurveda Products Market is divided into five regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Asia-Pacific held the biggest market share in 2024. However, North America is expected to develop at the fastest CAGR over the forecast period.
  • The North American market for Ayurveda goods is expanding rapidly, driven by several dynamic reasons. Furthermore, the rising frequency of cardiovascular diseases, combined with consumer health awareness, is driving a considerable movement toward natural and holistic alternatives, as people choose wellness solutions that do not contain synthetic components. This approach is bolstered by an increasing emphasis on preventative healthcare, which is consistent with Ayurveda’s fundamental concepts of balance and longevity.


Major Players
Key players include Dabur Ltd. (India), Patanjali Ayurved Limited (India), Himalaya Wellness Company (India), Maharishi Ayurveda (India), Lotus Herbals (India), Emami Limited (India), Vicco Laboratories (India), Baidyanath (India), Hamdard Laboratories (India), and Kerala Ayurveda Limited (India).