Global Medium & Heavy Truck Market in Normalization Mode while Gearing-Up for a more Sustainable Future amid Global Macroeconomic Complexities & Uncertainties
The Global Medium & Heavy Truck market has been in the normalization mode since 2024 after being in the high growth zone and having experienced tailwinds over the last couple of years marked by extraordinary growth, driven by post-pandemic pent-up demand amid easing out of supply chain disruptions & constraints, which enabled the industry OEMs to effectively ramp-up production rates to meet surging demand levels. The market tailwinds drove steady order intake, slight contraction in delivery volumes and strong book-to-bill ratios across most industry OEMs in 2024 and even turbocharged the in-service fleet utilization levels across fleet owners & operators and even revitalized the used trucks market.

The global medium & heavy truck market is likely to register a slight, up to 10% decrease in year-on-year deliveries for 2025 with sustained demand for new & used trucks likely, led by replacement demand and recent launch of new, sustainable truck models by the industry. In the North American market, the vocational trucks segment continues to drive market demand while the upcoming EPA 2027 emission guidelines are likely to drive pre-buys in the later part of 2025. Going forward, favorable trends, like the introduction of CO2 price loading on conventional, Diesel & Petrol trucks, from 2025 and significant reduction in CO2 emission limits is likely to create a level playing field and facilitate faster adoption of Electric & other sustainable fuels-powered Trucks. The industry, too, continues to work towards rapid development of charging infrastructure and electric mobility ecosystem which is likely to accelerate the ongoing transition towards sustainability across traditional markets. The full commercialization of autonomous trucks now is likely to disrupt the truck market over near term with the emergence of new business & service models configured around them. However, rising defense levels are likely to provide a significant growth opportunity to truck makers, especially in the specialty vehicles segment, over near to medium term with demand skyrocketing for trucks-based missile defense and strike systems globally amid a continued surge in global defense spending which touched the record and all-time high level of $2.7 trillion for 2024 growing at record 9.4% year-on-year, as per SIPRI.

The taming of inflation, monetary policy easing and the relative easing of supply chain woes globally have come as welcome news for the world economy in 2025, however, policy instabilities, macroeconomic uncertainties & trade tensions created by Trump’s protectionism & tariff wars and continuing military conflicts across Ukraine & the Middle East exacerbated by a deteriorating world order and rising defense spending levels amid slowing economic growth & rising debt levels pose a serious challenge to it over near term. Overall, the world economic growth is forecasted to grow merely by 2.8% for 2025 (and 3% for 2026), as per IMF, a level which is almost 900 bps below the average pre-pandemic growth rate registered for the world economy through the 2010s decade.

Against this backdrop, the report provides a comprehensive insights and analysis into the overarching strategy focus and strategy playbooks of the World’s Top 5 medium & heavy truck manufacturers from the near to medium term perspective amid a highly dynamic, complex, challenging & uncertain operating environment. It starts with a detailed business and financial snapshot analysis on each truck maker incorporating charts, tables and data-based insights. An insightful & comprehensive SWOT framework analysis is also included on each company providing a comprehensive assessment & analysis of the prevailing internal as well as external business environment of the company. The framework analyzes the company’s core, inherent strengths & weaknesses, as part of the internal environment assessment, and assesses potential growth opportunities as well as emerging threats, as part of the external environment assessment.

The report also incorporates analysis & assessment of key market, technology & industry trends, along with issues & challenges, which are likely to impact and shape industry’s future over near to medium term while providing insights & inputs to be incorporated into the broader strategic planning & decision making processes, thereby, making it relevant, useful and essential from a competitive analysis standpoint. The report also identifies key driving & restraining forces for the industry & assesses their potential degree of impact through a force field analysis. The report concludes by providing a comprehensive outlook & demand forecast on the Global Medium & Heavy Truck market for the medium term.

Report Excerpts:

  1. Analysis of Daimler’s strategy of achieving competitive differentiation, based on technologies, aimed at delivering substantial value addition to customers.
  2. Decryption of Volvo’s plans to further deepen market presence and grow its market share in North America with its 3-pronged growth strategys, focus on services business and to leverage its head start in ZEVs effectively across other key, growth markets.
  3. Analysis of Traton’s internal transformation and ’Concentration-of-Capabilities’ approach to group-wide operations for enhanced competitiveness, growth focus in North America spearheaded by the ’International’ brand strategy, massive R&D spending and active push for deeper inroads in China.
  4. Strong focus on scaling-up and growing services business to boost profitability and provide structural stability to business portfolio across most trucking OEMs.
  5. Zero Emission Vehicles (ZEVs) to form a substantial share of truck sales across most industry OEMs by the end of current decade.
  6. Tightening regulatory emissions, digital transformation, continued push for autonomy and pursuit of measures to create a level playing field for conventional and zero emission vehicles underway across most mature markets.


For Whom: Key Decision-Makers across Industry Value Chain
The report will be essential & a key resource for those associated with and having strategic interest in the Global Medium & Heavy Truck Market.

The report will be especially useful for:

  • Key Decision-Makers
  • Fleet Owners, Operators and Managers
  • Top Management of Industry Players, OEMs & Other Companies
  • Suppliers, Vendors, Technology & MRO Services Providers and other Key Players in the Industry Value Chain
  • Existing & potential Investors
  • Industry & Company Analysts
  • M&A Advisory Firms
  • Strategy & Management Consulting Firms
  • PE Firms, Venture Capitalists and Financing & Leasing Companies
  • Researchers, Industry Analysts and all those associated with the industry in general
  • Educators, B-School Students and Other Academicians