In 2024, baby food in Nigeria is experiencing a decline in volume sales as consumer purchasing power has been severely affected by high inflation. The significant rise in prices across brands within this category has reduced affordability, leading consumers to reduce consumption and seek alternatives where possible. For instance, consumers of dried baby food have turned to traditional cereals such as pap (cornmeal), whilst those who use milk formula have reverted to breastfeeding, especially as...

Euromonitor International’s Baby Food in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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