[188 Pages Report] The Laptop Market size was estimated at USD 200.31 billion in 2023 and expected to reach USD 217.79 billion in 2024, at a CAGR 8.87% to reach USD 363.36 billion by 2030.
A laptop is a personal computer specially designed for mobile use, integrating most of the components of a desktop computer, including a keyboard, display screen, a pointing device such as a touchpad or trackball, speakers, and a battery, into a single compact and portable unit. Unlike desktop computers that require a constant power source, laptops are equipped with rechargeable batteries, making them suitable for use on the go. The shift towards remote work and online education is increasing the demand for laptops across various sectors. The global surge in internet usage and the necessity for connectivity is driving the demand for laptops, which offer built-in connectivity features allowing easy access to the internet via Wi-Fi and mobile networks. The continuous expansion of the gaming industry is boosting the demand for high-performance laptops for gaming and content creation. The high cost of high-performance laptops with rising battery life and durability issues hampers the growth of the laptop market. Continuous technological advancements that improve laptop performance, battery life, and functionality, making them powerful enough to handle a wide range of tasks, are expected to create opportunities for market growth.
Type: Growing usage of 2-in-1 laptops that enhances its utility for note-taking, drawing, and reading
The 2-in-1 laptop, a convertible or hybrid laptop, is a versatile device designed to function both as a laptop and a tablet. This dual-functionality is made possible through a design that features either a detachable keyboard or a hinge mechanism that allows the screen to be rotated or folded over the keyboard. The touch-enabled screen of a 2-in-1 laptop enhances its utility as a tablet, making it well-suited for tasks such as note-taking, drawing, or reading, in addition to fulfilling the roles of a traditional laptop. These devices often come equipped with stylus pens for precision input, further bridging the gap between laptops and tablets. The 2-in-1 laptops are especially popular among users who value flexibility and portability, including students, creative professionals, and business users who benefit from a device that can adapt to various use cases and environments. Traditional laptops are designed primarily for computing tasks that require a stable and ergonomic setup, featuring a fixed keyboard and a clamshell design. They offer a broader range of ports for connectivity, more powerful hardware options, and larger storage capacities compared to their 2-in-1 counterparts. The emphasis on performance and expansion capabilities makes them suitable for software development, video editing, gaming, and other intensive applications. Traditional laptops cater to users who prioritize processing power, larger display sizes, and a more comfortable typing experience for prolonged use.
Sales Channel: Rising availability of laptops across online channels offering unparalleled convenience, a broader selection of products
Offline channels, encompassing brand-exclusive and multi-brand retail stores, cater to customers seeking a personalized shopping experience, immediate product ownership, and trustworthy after-sales services. In contrast, the online sales highlighted by e-commerce giants and official brand websites offer unparalleled convenience, a broader selection of products, and the ability to compare prices and secure discounts effortlessly. This channel’s 24/7 accessibility and comprehensive product information and reviews appeal to the digitally savvy consumer. As the laptop market continues to evolve, a shift in consumer preferences towards a balance of online convenience and the traditional in-store experience is evident. This shift prompts innovations in retail, combining digital benefits with physical shopping perks, such as improved online customer support and the convenience of online purchases with in-store pickup options. Manufacturers and retailers increasingly adopt a hybrid retail model that integrates online and offline sales channels to remain competitive and meet diverse consumer needs. This integrated approach is pivotal for delivering a seamless and comprehensive shopping experience, effectively leveraging the unique strengths of each platform to satisfy customer demands in the dynamic landscape of laptop retail.
Regional Insights
The laptop market in the Americas is highly developing due to high consumer purchasing power and a strong inclination towards mobile computing devices for both work and leisure. The emerging trend towards lightweight and high-performance laptops, especially those that offer long battery life and high-resolution displays, is creating a platform for the laptop market in the Americas. The region shows a growing interest in sustainable and durable products, with consumers willing to invest in higher-quality laptops that promise longevity. APAC region represents a growing landscape for the laptop market driven by increasing internet penetration, a growing consumer electronics sector, and significant investments in digital infrastructure by emerging economies such as India, China, and Southeast Asia. The demand in this region is characterized by a wide variety, ranging from budget laptops for students and entry-level consumers to high-end gaming laptops and ultraportables for affluent users. The Middle East and Africa are showing potential growth in the laptop market fueled by an expanding young population, urbanization, and improving internet connectivity. In Europe, the demand for laptops is continuously increasing, which offer security, reliability, and performance, reflecting the region’s strong focus on data protection and mobile workforce needs. The Middle East and Africa regions are more interested in affordable computing, driven by educational initiatives and small to medium-sized business expansions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Laptop Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Laptop Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Laptop Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Apple Inc., ASUSTeK Computer Inc., Clevo Computer, Dell Technologies Inc., Framework Computer Inc., Fujitsu Limited, Haier Group, Hewlett-Packard Company, Huawei Technologies Co., Ltd., Lava International Limited, Lenovo Group Limited, LG Electronics Inc., Micro-Star INT’L CO., LTD., Microsoft Corporation, Razer Inc., Samsung Electronics Co., Ltd., Sony Group Corporation, Wistron Corporation, and Xiaomi Corporation.
Market Segmentation & Coverage
This research report categorizes the Laptop Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Type
- 2-in-1 Laptop
- Traditional Laptop
- Screen Size
- 11" to 12.9"
- 13" to 14.9"
- 15.0" to 16.9"
- More than 17"
- Up to 10.9"
- End-Use
- Business
- Gaming
- Personal
- Sales Channel
- Offline
- Online
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Laptop Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Laptop Market?
- What are the technology trends and regulatory frameworks in the Laptop Market?
- What is the market share of the leading vendors in the Laptop Market?
- Which modes and strategic moves are suitable for entering the Laptop Market?
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