[180 Pages Report] The Gluten-Free Beverage Market size was estimated at USD 5.06 billion in 2023 and expected to reach USD 5.49 billion in 2024, at a CAGR 8.74% to reach USD 9.11 billion by 2030.
A gluten-free beverage is a drink that does not include gluten, which is a protein found in wheat, barley, rye, and triticale. These beverages are suitable for individuals with gluten sensitivity, wheat allergies, or celiac disease, where gluten ingestion damages the small intestine. Gluten-free beverages include many products, from water, fruit juices, and soft drinks to specialized options, including gluten-free beers and alternative milk. The growing awareness and diagnosis associated with celiac disease and non-celiac gluten sensitivity worldwide drives the need for gluten-free products, including beverages. Increased health and wellness awareness, with many consumers perceiving gluten-free products as healthier alternatives, creates a platform for market growth. Taste and quality concerns with the usage of gluten-free beverages hamper the market growth. The continuous innovations in gluten-free products that improve the taste, variety, and availability are expected to create opportunities for market growth. Influencers and social media platforms play a significant role in shaping consumer preferences. Positive endorsements from celebrities or influencers who follow a gluten-free diet that drives interest and trial of gluten-free beverages are expected to create opportunities for market growth.
Product: Growing demand for alcoholic gluten-free beverages offering individuals with gluten intolerance the opportunity to enjoy alcoholic drinks
Alcoholic gluten-free beverages are specially formulated to exclude all sources of gluten. Traditionally, beers are brewed from barley or wheat, which contain gluten. However, gluten-free beers are made using substitutes such as sorghum, rice, or corn for those with gluten sensitivities or celiac disease. Ciders, primarily fermented from apples or other fruits, are naturally gluten-free. Most distilled spirits are considered gluten-free due to the distillation process removing gluten proteins. This includes vodka, gin, and whiskey, even if they are initially distilled from wheat or barley. Fermented from grapes, wines are inherently gluten-free and suitable for those with gluten intolerance. It’s important to check that no gluten-containing fining agents are used in winemaking. Caffeinated beverages include coffee and tea, both of which are naturally gluten-free. However, attention should be paid to flavored coffees or teas, which may contain additives or flavorings that could introduce gluten. Pure fruit juices are a gluten-free option, providing variety and nutrition without the worry of gluten. It’s advisable to avoid fruit drinks or juices with added ingredients or flavorings that could contain gluten. The majority of soft drinks & carbonated beverages on the market are gluten-free. Specialty & herbal infusion beverages, including herbal teas and specialty drinks, are generally gluten-free. Sports & energy drinks aim at replenishing electrolytes and providing energy; many of these drinks are formulated without gluten.
Distribution Channel: High accessibility of gluten-free beverages through convenience stores
Convenience stores include small retail businesses that stock a range of everyday items, including snacks, grocery items, and beverages. Convenience stores are accessible and widespread, making them an essential channel for distributing gluten-free beverages to consumers seeking quick and easy access. Food service & drinking places encompass establishments focused on serving food and beverages for immediate consumption. This includes restaurants, cafes, bars, and other eating and drinking places. Offering gluten-free beverages in such settings can cater to health-conscious consumers or those with gluten intolerances, providing them with safe and inclusive dining options. The availability and variety of gluten-free beverages can vary significantly across different establishments. Supermarkets & hypermarkets are large retail establishments that sell various goods, including a comprehensive range of food and beverage products. They serve as a crucial distribution channel for gluten-free beverages, providing extensive shelf space and the ability to reach a broad consumer base. These retailers often have dedicated sections for gluten-free and other health-conscious products, making it easier for consumers to find the gluten-free beverages they seek. Vending machine operations include automated machines that dispense beverages and snacks upon payment. Vending machines are commonly found in public areas, workplaces, and institutions. Incorporating gluten-free beverages into vending machine operations can increase the accessibility of these products to consumers on-the-go. Although traditionally limited by the variety of products they can offer, modern vending machines are increasingly adaptable, potentially widening the availability of gluten-free beverage options.
Regional Insights
In the Americas, there’s a growing trend toward health and wellness, which includes a rising demand for gluten-free products. The United States and Canada are at the forefront of this market, driven by a higher prevalence of celiac disease and gluten sensitivity among their populations. In these countries, consumers are increasingly seeking out gluten-free options, due to health concerns and also for lifestyle choices. Manufacturers have responded by expanding their gluten-free beverage offerings, ranging from beer and cider to non-alcoholic drinks including, sodas and fruit juices. The market is characterized by strong awareness and availability, thanks to the efforts of both established and new, innovative companies. Asia-Pacific is witnessing a growing interest in gluten-free beverages driven by urban centers in countries such as Australia, Japan, and South Korea, where Western dietary influences and health consciousness are more pronounced. However, gluten-free diets are still relatively new in many parts of this region, and awareness among the general population is gradually building. The market potential is significant, given the large population base, increasing disposable incomes, and a rising focus on health and wellness. The demand for gluten-free beverages varies widely in Europe, the Middle East, and Africa. In Europe, particularly in Western countries such as the UK, Germany, and Italy, there is a high level of awareness about celiac disease and gluten sensitivities, mirroring trends seen in the Americas. This has led to a robust market for gluten-free products, including beverages, with consumers accessing a wide variety of options. On the other hand, the Middle East and Africa are at earlier stages of market development driven by expatriates and the influence of global trends, although local awareness is on the rise, particularly in urban areas and among higher-income groups.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Gluten-Free Beverage Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Gluten-Free Beverage Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Gluten-Free Beverage Market, highlighting leading vendors and their innovative profiles. These include Amy’s Kitchen Inc., Anheuser-Busch InBev SA, Danone S.A., Dean Foods Company, Diageo PLC, Enjoy Life Natural Brands LLC, General Mills, Inc., Hain Celestial Group Inc., Heineken N.V., Kelkin Ltd., Keurig Dr Pepper Inc., Nestl? S.A., PepsiCo, Inc., Quinoa Corporation, Raisio PLC, Red Bull GmbH, The Coca-Cola Company, The Kraft Heinz Company, Unilever PLC, and WK Kellogg Co..
Market Segmentation & Coverage
This research report categorizes the Gluten-Free Beverage Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Product
- Alcoholic
- Beers
- Ciders
- Spirits
- Wines
- Non-Alcoholic
- Caffeinated Beverages
- Fruit Juices
- Soft Drinks & Carbonated Beverages
- Specialty and Herbal Infusions
- Sports & Energy Drinks
- Alcoholic
- Distribution Channel
- Convenience Stores
- Food Service & Drinking Places
- Supermarkets & Hypermarkets
- Vending Machine Operations
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Gluten-Free Beverage Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Gluten-Free Beverage Market?
- What are the technology trends and regulatory frameworks in the Gluten-Free Beverage Market?
- What is the market share of the leading vendors in the Gluten-Free Beverage Market?
- Which modes and strategic moves are suitable for entering the Gluten-Free Beverage Market?
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