[183 Pages Report] The Probiotics Market size was estimated at USD 63.32 billion in 2023 and expected to reach USD 69.72 billion in 2024, at a CAGR 10.47% to reach USD 127.15 billion by 2030.
Probiotics are live microorganisms that are consumed as they are intended to have health benefits. These probiotic microbes play an essential role in maintaining the balance of microbial populations within the human body and contribute to the health and well-being of individuals. Increased awareness about preventive healthcare is one significant factor influencing consumers’ preference for nutritional products fortified with probiotics. Furthermore, the growing geriatric population seeking solutions to age-related health issues such as digestive disorders and weak immunity systems is expanding the consumption of probiotic supplements. However, high costs and issues related to product recalls may adversely impact the consumption of probiotic products. Moreover, emerging applications of probiotics in personalized nutrition and precision medicine are expected to create significant potential for the growth of the probiotics market worldwide.
Function: Growing usage of probiotics as a novel intervention for promoting bone health
Probiotics are emerging as a novel intervention for promoting bone health. Specific strains have been shown to wield beneficial effects on bone density and strength, potentially aiding in the prevention of osteoporosis. Need-based preference for bone health probiotics is typically higher among older adults or individuals at risk of bone degenerative diseases. The probiotics market is widely recognized for its benefits in gut health. Probiotics aid digestion, prevent the growth of harmful bacteria, and can even help treat and prevent conditions including irritable bowel syndrome. There is a strong preference for gut health probiotics for individuals with digestive ailments or those looking to maintain a healthy gut flora balance. The role of probiotics in supporting the immune system is well-documented. By influencing the gut microbiota, they can enhance the body’s immune response. Consumer preference for immune-boosting probiotics often surges during the cold and flu season or amidst public health crises. Probiotics also play a pivotal role in enhancing nutrition by aiding in the absorption of nutrients and the synthesis of essential vitamins. Consumers seeking to optimize nutrient uptake from their diets or those with specific nutritional deficiencies may show a preference for these types of probiotics. The relatively new focus for probiotics is centered on enhancing mental health, primarily through the gut-brain axis, which is believed to affect mood and cognitive functions. As awareness grows, professionals and students increasingly seek probiotics to enhance focus and productivity.
Form: Rising preference for liquid probiotics due to immediate absorption and faster onset of effects
Liquid probiotics refer to the form of probiotics that are suspended in a liquid medium. Common mediums may include water, juices, dairy, or non-dairy bases. Liquid-form probiotics are often preferred for their ease of administration, especially for children, the elderly, and for those with difficulty swallowing pills or capsules. Solid probiotics encompass forms such as powders, capsules, tablets, and chewables. These are known for their extended shelf life and convenience in terms of transport and storage. Solid probiotics are typically preferred by individuals looking for precise dosing portability and those who do not mind swallowing pills.
Distribution: Growing availability of probiotics across online platforms due to its 24/7 services
Hypermarkets & supermarkets are popular for consumers who prefer to buy probiotics while doing their regular grocery shopping. This convenience allows customers to easily compare multiple brands and products within the category. These establishments offer a broad product range, allowing for price comparisons and promoting impromptu purchases. The online distribution channel is preferred by consumers who value convenience, have a busy lifestyle, or are seeking a more significant variety of probiotic products, including those that are hard to find in physical stores. Online outlets often offer competitive prices, detailed product information, customer reviews, and personalized recommendations, which can influence buying decisions. Consumers rely on pharmacies and drugstores when they are seeking probiotics alongside professional health advice or when they are focused on therapeutic probiotic formulations often recommended by healthcare providers. These establishments are trusted by consumers looking for products with specific health benefits. Specialty stores, which include health food stores and wellness boutiques, are preferred by health-conscious consumers, those with dietary restrictions, or those looking for premium or niche probiotic products. These consumers often seek expert advice and high-quality, specialized products that may not be available in generalist stores.
Application: Expanding significance of probiotics for dietary supplements with
The application of probiotics in dietary supplements has been growing due to increased awareness of digestive health and immune function among consumers. Probiotics are consumed in the form of capsules, tablets, and powders, offering convenience and targeted delivery of beneficial bacteria to the gut. The need for dietary supplements is often driven by trends in preventive healthcare and the desire for wellness among age groups vulnerable to digestive issues. In the animal feed sector, probiotics are utilized to enhance the health and performance of livestock. The use of probiotics in feed can potentially reduce the reliance on antibiotics, promoting better animal health and addressing consumer concerns about antibiotic resistance. Need-based preferences revolve around improving feed conversion rates, promoting growth, and preventing disease in animals.
Probiotics have become a popular feature in functional foods & beverages, with products such as yogurt, kefir, fortified juices, and fermented foods leading the charge. The preference for functional foods and beverages relates to the convenience of integrating probiotics into everyday diets, as well as the additional health benefits these products claim to offer, such as improved gut health and immunity.
Regional Insights
Growing consumer awareness of probiotics’ health benefits coupled with the prevalence of lifestyle-related disorders such as obesity and diabetes are resulting in increased consumption of probiotics in the Americas. Increasing demand for functional foods enriched with probiotics in sectors such as dairy products and dietary supplements is encouraging the growth of the probiotics market in the Americas. Rapid urbanization, rising disposable incomes, lifestyle changes, an increase in chronic disease, and burgeoning interest in preventive healthcare among consumers are expanding the consumption of pro-biotics in the APAC region. Heightened consumer awareness of gut health and microbiota management and stringent regulations regarding probiotic product claims, which have led to increased transparency and trust among consumers, has resulted in increased consumption of probiotics in the EMEA region. Additionally, the rise in research & development for creating innovative formulations is anticipated to boost the adoption and consumption of probiotics by individuals worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Probiotics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Probiotics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Probiotics Market, highlighting leading vendors and their innovative profiles. These include Alltech, Inc., Archer Daniels Midland Company, Arla Foods, Inc., Asahi Group Holdings, Ltd., Bio Armor Developpement S.A.R.L., BioCC LLC, BioGaia AB, Chr. Hansen Holding A/S, DuPont de Nemours, Inc., Evonik Industries AG, Greentech, Kerry Group PLC, Lallemand Inc., Land O’lakes, Inc., Lesaffre & CIE, Lifeway Foods, Inc., MITUSHI BIOPHARMA, Morinaga Milk Industry Co., Ltd., Mother Dairy Fruit & Vegetable Pvt. Ltd., Nestl? S.A., Novozymes A/S, Probi AB, Probiotical SpA, Provita Eurotech Limited, Reckitt Benckiser Group plc, Roelmi HPC, Royal DSM N.V., Sabinsa Corporation, Schouw & Co., Synbio Tech Inc., and Yakult Honsha Co., Ltd..
Market Segmentation & Coverage
This research report categorizes the Probiotics Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Function
- Bone Health
- Gut Health
- Immunity
- Nutrition
- Productivity
- Source
- Bacteria
- Bifidobacterium
- Lactobacilli
- Streptococcus Thermophilus
- Yeast
- Bacteria
- Form
- Liquide
- Solid
- Distribution
- Hypermarkets/Supermarkets
- Online
- Pharmacies/Drugstores
- Specialty Stores
- Application
- Dietary Supplements
- Feed
- Functional Food & Beverages
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Probiotics Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Probiotics Market?
- What are the technology trends and regulatory frameworks in the Probiotics Market?
- What is the market share of the leading vendors in the Probiotics Market?
- Which modes and strategic moves are suitable for entering the Probiotics Market?
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