[198 Pages Report] The Portable Air Purifier Market size was estimated at USD 5.72 billion in 2023 and expected to reach USD 6.39 billion in 2024, at a CAGR 11.93% to reach USD 12.60 billion by 2030.
A portable air purifier is a compact, mobile device designed to enhance indoor air quality by removing contaminants by using advanced filtration technologies such as High-Efficiency Particulate Air (HEPA) filters, activated carbon filters, and Ultraviolet Germicidal Irradiation (UVGI). These devices primarily reduce common airborne irritants such as dust, pollen, mold spores, pet dander, and volatile organic compounds (VOCs). The superior filtration capabilities, proven effectiveness, and compliance with stringent industry standards have improved the deployment of HEPA filters for portable air purifiers. Most portable air purifiers are equipped with advanced sensors that detect various pollutants such as particulate matter (PM), volatile organic compounds (VOCs), and harmful gases, including carbon monoxide (CO) and nitrogen dioxide (NO2), to combat the rising levels of air pollution across the globe. Portable air purifiers use multiple filtration technologies to control airborne pollutants effectively. The limited filter efficiency, high maintenance requirements, and issues of malfunctioning portable air purifiers limit product penetration worldwide. However, introducing advanced filtration technologies, incorporating smart features, and developing energy-efficient and compact design models are expanding the availability and use of portable air purifiers worldwide. In addition, the growing presence of portable air purifiers on online channels to cater to the increasing demand for clean indoor air is expected to provide growth opportunities for the portable air purifier market in the coming years.
Technology: Growing popularity of HEPA-based portable air purifiers
Activated carbon has the properties of trapping & removing volatile organic compounds (VOCs), odors, and coarse particles such as dust, pollen, animal dander, and other allergens from the air. High-efficiency particulate air (HEPA) air purifiers are intended to remove 99.97% of all 0.3 microns or more harmful pollutants. HEPA filtration technology filters capture different-sized particles within a multi-layered netting of fine fiberglass threads with varying-sized gaps. Furthermore, an air purifier with ultraviolet light (UV) technology is designed to apply short-wave ultraviolet light to inactivate airborne pathogens and microorganisms such as mold, bacteria, and viruses. Negative ion technology leverages electrical charges to purify indoor air by releasing negatively charged ions into the environment. Ionizers in air purifiers use negative ions to remove small positively charged particles such as dust, gas and smells and help reduce odors. Ozone generators are designed to intentionally produce ozone gas (O3) as a means of air purification to neutralize odors, prevent mold and bacteria growth, and break down volatile organic compounds (VOCs).
Distribution: Significant online penetration of portable air purifiers
Offline distribution channel for portable air purifiers is the traditional way of distribution at hypermarkets and specialty stores. At the same time, an online distribution channel sells portable air purifiers through the internet and helps analytical buyers purchase air purifiers after a reasonable search. Hypermarkets or supermarkets allow customers to select air purifiers of their choice. On the other hand, specialty stores provide a personalized experience to the customer for buying air purifiers, which come with knowledgeable staff that helps the customer purchase air purifiers by explaining the features of products. Furthermore, online distribution channels can sell portable air purifiers via company-owned or e-commerce websites and enable the delivery of air purifiers quickly and at a reduced cost. Additionally, both company-owned and e-commerce websites provide home delivery and offer discounts, membership reward cards/points, and replacement of damaged gadgets with new ones.
Application: Accelerated deployment of portable air purifiers across commercial sectors
Several portable air purifiers are preferred in commercial spaces such as offices, meeting spaces, and business centers. Commercial end-users prominently use high-efficiency particulate air (HEPA) and carbon-based systems to reduce or remove contaminants in commercial areas. Educational and shopping centers’ air purifiers supplement the HVAC system to protect people, products, and processes from viruses and bacteria and reduce energy consumption. Hospital-grade portable air purifiers offer HEPA filtration to create the healthiest indoor air quality and are helpful in clinical spaces to reduce the risk of acquiring respiratory viruses that are transmitted through aerosols. Moreover, hotels and recreational facilities require specialized portable air purifying equipment to deal with chemical fumes, volatile solvents, sprayed substances, and powders that may contain known carcinogens and unpleasant odors. Furthermore, portable air purifiers for residential use are a system of internal fans that pull the air in the home through a series of filters that eliminate harmful airborne particles such as dust, pollen, and bacteria.
Regional Insights
The Asia-Pacific region represents a rapidly growing market for portable air purifiers owing to the increasing deployment in densely populated cities to overcome the burden of air pollution. The strong presence of market players focused on new product development and product advancements has increased the availability of portable air purifiers in the APAC region. The strict governmental policies and regulations for air quality control and deployment of smart features in portable air purifiers have contributed to the market growth in the Americas. The EMEA region observes a highly developing portable air purifier market due to the elevated consumer awareness regarding the importance of air quality, with growing concerns associated with respiratory disorders. The stringent government standards and regulations for air quality and the burden of dust storms in the region have created growth opportunities for the portable air purifier market in the EMEA region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Portable Air Purifier Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Portable Air Purifier Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Portable Air Purifier Market, highlighting leading vendors and their innovative profiles. These include Air Health, Airgle Corporation, Alen Corporation, AllerAir Industries Inc., American Air Filter Company, Inc., Arovast Corporation, Austin Air Systems, Blue Star Ltd., Camfil AB, Carrier Global Corporation, Chemietron Cleantech Pvt. Ltd., Coway Co., Ltd. by Netmarble Corp., Coway USA, Inc., Daikin Industries, Ltd., Dyson Limited, Freudenberg Filtration Technologies GmbH & Co. KG, Haier Group Corporation, Havells India Ltd., Honeywell International Inc., Intellipure, Inc., IQAir AG, Kent RO Systems Ltd., Koninklijke Philips N.V., Krug & Priester GmbH & Co. KG, Kurt H?ttinger GmbH & Co. KG, LG Electronics, Panasonic Holdings Corporation, Samsung Electronics Co., Ltd., Sanalife, Sharp Corporation, TRACS Manufacturing, Unilever PLC, US Air Purifiers LLC, Vesync Co., Ltd., Whirlpool Corporation, and Xiaomi Corporation.
Market Segmentation & Coverage
This research report categorizes the Portable Air Purifier Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Technology
- Activated Carbon
- HEPA
- Negative Ion
- Ozone
- UV
- Distribution
- Offline
- Online
- Application
- Commercial
- Educational Centers
- Hospitals
- Hotels
- Offices
- Recreational Facilities
- Shopping Centers
- Residential
- Commercial
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Portable Air Purifier Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Portable Air Purifier Market?
- What are the technology trends and regulatory frameworks in the Portable Air Purifier Market?
- What is the market share of the leading vendors in the Portable Air Purifier Market?
- Which modes and strategic moves are suitable for entering the Portable Air Purifier Market?
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