[195 Pages Report] The POP Display for Cosmetics & Personal Care Market size was estimated at USD 9.77 billion in 2023 and expected to reach USD 10.71 billion in 2024, at a CAGR 10.57% to reach USD 19.76 billion by 2030.
A point of purchase (POP) display for cosmetics & personal care is a specialized form of in-store advertising to highlight specific products or special promotions to consumers. These displays are strategically placed at points where purchase decisions are made, such as checkout counters, aisle ends, or other high-traffic areas within a retail environment. A POP display in the cosmetics and personal care sector aims to attract attention, engage customers, and ultimately stimulate impulsive buying behavior or promote brand recognition. Depending on the marketing strategy, POP displays can range from simple shelf signs to elaborate floor stands or interactive kiosks designed to showcase products most appealing to potential buyers. Growth prospects for the global POP display for cosmetics & personal care market lie in moving toward sustainable marketing tools, embracing digital features, and creating bespoke consumer interactions across the retail sector. Despite these growth prospects, the market faces hurdles, such as retail space limitations and budgetary constraints limiting the adoption of POP displays for cosmetics & personal care. However, research into advanced, eco-friendly materials and the adoption of graphic assets in POP displays present lucrative opportunities for the global POP display for cosmetics & personal care market.
Type: Higher preferences for semi-permanent POP displays to refresh in-store marketing more frequently without a substantial investment
Permanent POP displays are constructed from durable materials, such as metal, wood, or hard plastic, intended for long-term use, typically lasting several years. These displays are often customized and branded extensively to align with a store’s aesthetic and marketing strategy. Retailers opt for permanent displays to create a lasting impression on consumers and promote high-value products. Semi-permanent POP displays are constructed from reinforced cardboard, acrylic, or light plastic materials. These displays are ideal for seasonal campaigns, new product launches, or to test the market with new cosmetic and personal care items. Brands that frequently update their marketing campaigns or have rotating featured products often opt for semi-permanent displays. Temporary POP displays are developed for short-term use, typically lasting from a few days to a few months. These displays are often made from cardboard or other lightweight, inexpensive materials. They are cost-effective and can be implemented quickly, making them perfect for limited time sales, including product launches or holiday sales.
Product: Growing adoption of freestanding displays for adaptability and cost-effectiveness for temporary or changing promotions
Fixed displays are permanent display fixtures designed for long-term use in retail settings. They are typically mounted to walls or built into store furnishings. For cosmetics and personal care, fixed POP displays offer a branded, customizable showcase for products that tie into the aesthetics of the retail space. They are ideal for highlighting signature lines or new launches. These displays are preferred by retailers wishing to create a consistent shopping experience and brands with well-established customer bases or those looking to create a strong brand identity in-store. Freestanding displays are versatile, portable units placed anywhere within a retail space. Retailers and brands that require flexibility in merchandising, or those that frequently update their promotional efforts, favor freestanding POP displays. These displays are less expensive than fixed displays, making them a popular choice for limited-time offers or brands with a wide range of rotating product offerings.
Positioning: Rising deployment of checkout and aisle displays for higher conversion for impulse buys
Case displays are typically enclosed showcases that present premium products, offer security for high-value items, and can be positioned on the floor or counters. Case POP displays are suited for high-end cosmetics with a need for damaged protection and enhanced visibility. Checkout displays are placed near the cash registers to encourage impulse purchases as customers complete their transactions. These POP displays are ideal for small, affordable items that can be added to a purchase. Countertop displays capitalize on counter space to present products at eye level. Countertop displays in cosmetic and personal care stores are highly preferred for small products and product samples. Digital displays use electronic screens to play videos or change graphics, typically in high-traffic areas. Digital POP displays are gaining popularity across the cosmetic and personal care industry and are suitable for interactive marketing and engaging consumers through multimedia. Dump bin displays are typically large bins filled with merchandise, making it easy for customers to browse and pick. These kinds of POP displays are suitable for clearance or promotional items in high quantities. Endcap displays are at the end of store aisles, utilizing high-traffic areas to maximize product visibility, which is ideal for promotions and new launches. Aisle displays are freestanding units placed along store aisles, making them accessible from multiple sides. On-shelf displays are integrated into the existing shelving to highlight certain products over others, which is useful for distinguishing products on crowded shelves. Quarter pallet displays are smaller pallet displays designed to hold merchandise in a compact footprint, suitable for retailers with limited floor space. Retail shelf displays are specialized shelving units designed to showcase products within the retail shelving ecosystem, which are tailored for retailers to optimize shelf space and product organization. Shop-in-shop displays create a store within a store, offering a dedicated space for a brand’s full range of products, which is suitable for establishing a branded experience within a larger retail setting. Sidekick displays, also known as power wings, attach to shelving units or end caps for cross-merchandising or promoting related items next to key products. Store window displays use stores’ front windows to attract passersby with visually compelling setups, ideal for seasonal promotions and high-fashion items looking to create allure and intrigue from outside the store.
Material Type: Demand for glass and metal displays offering a more upscale feel suitable for luxury brands
Cardboard is a widely utilized material for developing point-of-purchase (POP) displays due to its cost-effectiveness and flexibility in design, and it is preferred for short-term or promotional displays. Cardboard displays are lightweight, making them easily transported and rearranged within retail settings. They are also environmentally friendly, often recyclable, appealing to eco-conscious brands and consumers. Foam board, also known as foam core, is characterized by its sturdy yet lightweight nature, consisting of a foam core pressed between two paper coatings. It is typically used for high-quality, temporary displays that require a higher level of aesthetic appeal than cardboard. The foam board is easily customizable and can be printed with high-resolution graphics. Glass displays exude an impression of luxury and are often used by high-end cosmetics and personal care brands. They are durable and provide a sophisticated and clean look, enhancing the premium feel of the products displayed within. Metal is preferred for long-term or permanent displays, providing a sleek and modern aesthetic. Materials, including steel and aluminum, are often used for their durability and strength, which is necessary for supporting heavier products. Metal displays can range from minimalist wireframe stands to elaborate shelf systems. Plastic POP displays are versatile and cost-effective and come in a broad spectrum of types, such as acrylic, PVC, and PETG. They include clear plastic that can be molded into intricate shapes, thus ideal for custom designs. Plastic is less fragile than glass and is lightweight, making it suitable for permanent and temporary displays. Wooden displays bring a natural and warm aesthetic that can be particularly appealing for organic or artisanal cosmetics and personal care brands. It is a strong, stable material that can be stained or painted to complement brand palettes. Wood can also signify a brand’s commitment to natural materials and eco-friendliness, depending on the source of the timber and the manufacturing processes used.
Technology: Emerging popularity of smart/interactive displays to offer a personalized and immersive experience
Smart/Interactive displays incorporate touchscreens, sensors, and connectivity technologies to engage customers through personalized experiences. They display interactive content such as virtual try-ons, customer-driven information, and social media integration. These POP displays are suitable for premium brands offering a high-end, immersive shopping experience, especially targeting tech-savvy consumers who appreciate personalized interactions. Static display units are traditional displays that attract attention with striking visuals, innovative designs, and creative material choices. Static displays are ideal for retailers with a limited budget or brands that prefer a simplistic approach to product presentation. Video display units feature screens that play pre-recorded or streaming multimedia content to engage customers, often combining visuals with audio elements. They work well in high-traffic areas and captivate an audience without customer interaction.
End-Users: Demand for durable, space-efficient, and versatile POP displays in convenience stores and supermarkets with high customer traffic
Convenience stores require compact POP displays, often countertop in size, and designed for quick shopper turnover. These stores prefer displays suitable to showcase limited products while generating high turnover and impulse-buy products in a very visible and accessible manner. Departmental stores cater to consumers looking for various products and brands, requiring larger, more versatile POP displays. These displays are often more elaborate and accommodate extensive ranges from different vendors. Experience stores concentrate on immersive shopping experiences, frequently with high-end or boutique branding. POP displays in these settings are often custom-designed to reflect the brand’s image and ethos, usually incorporating technologically advanced features. Specialty stores focus on distinct product categories and need POP displays that showcase niche products’ unique features and benefits. Displays here are often more informative and educational for a discerning audience. Supermarkets are high-volume environments where POP displays emphasize durability and versatility, as they need to withstand heavy use and accommodate various product sizes.
Regional Insights
The POP display for the cosmetics and personal care market in the Americas has shown robust growth, primarily driven by the United States, where consumer expenditure on cosmetics and personal care remains high. Retailers continue to leverage innovative POP display solutions to increase customer engagement and product turnover in the region. The EMEA regions exhibit a diverse market with a growing preference for high-quality, premium products, which has increased demand for sophisticated and customized POP displays. The active presence of native and international cosmetic and personal care brands across Europe is further fuelling the demand for POP displays for cosmetics and personal care. In the Middle East, luxury cosmetic brands drive demand for eye-catching POP installations. The African market remains a burgeoning space, with international brands seeking to capitalize on the increasing spending power in key metropolitan areas, translating to the potential growth for locally adapted POP displays for cosmetics and personal care. The Asia-Pacific (APAC) region is experiencing rapid growth in the POP display for cosmetics and personal care market products, with growing middle-class populations and an increasing inclination toward personal grooming. The region observes a surge in the adoption of digital and interactive displays, driven by the younger, tech-savvy demographic and the rapid expansion of the electronic manufacturing sector.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the POP Display for Cosmetics & Personal Care Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the POP Display for Cosmetics & Personal Care Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the POP Display for Cosmetics & Personal Care Market, highlighting leading vendors and their innovative profiles. These include Abbe Pty Ltd., Adequate Steel Fabricators, Ardent Displays, Array Marketing, Ashtonne Packaging, Avante Point-Of-Purchase Displays, Bling Bling Creative Custom Packaging, DIAM Group, Diamond Cosmetics, DS Smith PLC, Felbro, Inc., Great Little Box Company Ltd., Great Northern Corporation, Hicon POP Displays Ltd., JC Display Packaging Co., Ltd, KSF Global Ltd., Kunshan Deco POP Display Co., Ltd., Landaal Packaging Systems, Marketing Alliance Group, Menasha Packaging Company, LLC, Mitchel-Lincoln Packaging Ltd., PAX Solutions, Inc., PILOTES, POP Solutions S.A., PPDANDG.com, Inc., Printex Transparent Packaging, Rich Ltd. by DGS Retail, RTC Europe Ltd., Shenzhen LangYi Packaging Display Co., Ltd., Smurfit Kappa Group PLC, Sonoco Products Company, Stephen Gould Corporation, The Vomela Companies, TPH Global Solutions, and Wrights Plastics.
Market Segmentation & Coverage
This research report categorizes the POP Display for Cosmetics & Personal Care Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Type
- Permanent
- Semi-permanent
- Temporary
- Product
- Fixed Displays
- Freestanding Displays
- Positioning
- Aisle Display
- Case Display
- Checkout Display
- Countertop Display
- Digital Display
- Dump Bin Displays
- Endcap Display
- On Shelf Displays
- Quarter Pallet Display
- Retail Shelf Display
- Shop-in-Shop Display
- Sidekick Display
- Store Window Display
- Material Type
- Cardboard
- Foam Board
- Glass
- Metal
- Plastic
- Wood
- Technology
- Smart/Interactive Display unit
- Static Display unit
- Video Display unit
- End-Users
- Convenience Store
- Departmental Store
- Experience Stores
- Specialty Stores
- Supermarket
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- Michigan
- Missouri
- Nevada
- New York
- North Dakota
- Ohio
- Pennsylvania
- Texas
- West Virginia
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the POP Display for Cosmetics & Personal Care Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the POP Display for Cosmetics & Personal Care Market?
- What are the technology trends and regulatory frameworks in the POP Display for Cosmetics & Personal Care Market?
- What is the market share of the leading vendors in the POP Display for Cosmetics & Personal Care Market?
- Which modes and strategic moves are suitable for entering the POP Display for Cosmetics & Personal Care Market?
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