[190 Pages Report] The House Wraps Market size was estimated at USD 2.96 billion in 2023 and expected to reach USD 3.15 billion in 2024, at a CAGR 6.85% to reach USD 4.71 billion by 2030.
House wraps are a highly demanded component of the construction process across the United States, acting as a barrier to air movement and moisture. House wraps are typically made from various synthetic materials, such as polypropylene, polyethylene, or polyvinyl chloride (PVC). These materials are specifically designed to resist water while allowing water vapor to escape. House wraps can be applied directly to the framing of the house and in two layers that act as a barrier to external environmental factors in residential and commercial properties. The house wrap is secured using staples, nails, clips, or tape along with other fasteners depending on the manufacturer’s instructions and property type. The rising need for larger houses, supportive government initiatives, and the introduction of advanced construction technologies have led to the rapid growth of residential and commercial infrastructure development and renovations across the United States. This growing infrastructure has increasingly created a demand for moisture barriers and energy-saving house wraps nationwide. However, rising freight costs of raw materials, high costs associated with energy consumed during manufacturing, and complications while applying a house wrap limit the market scope. Moreover, to tackle the current issues and enhance the quality of house wraps, several manufacturers are innovative product designs and adopting synthetic materials, creating a lucrative scope for the house wrap market across the United States.
Product: Growing need for energy efficiency driving demand for non-perforated wraps
Non-perforated wraps are composed of non-woven high-density polypropylene or polyethylene fibers, which make them tough and uniform. These materials have microporous elements that permit moisture vapor and insulation within the property to improve its energy efficiency. On the other hand, perforated house wraps consist of tiny holes that allow moisture and air to pass through to regulate temperatures.
Type: Adoption of liquid water-resistive barrier in construction projects to protect against water damage
Asphalt felt is an organic paper material with a waterproof asphalt coating applied over the exterior sheathing of a building to prevent water damage. It is strong enough to resist punctures and tears but porous enough to allow moisture vapor to pass through it. Grade D building paper is a specialized type designed for use as an exterior weatherproofing barrier with an asphalt-impregnated base. This layer helps protect against air infiltration while allowing some water vapor to escape from the house’s interior. A liquid water-resistive barrier (LWRB) is a specially formulated liquid that acts as a barrier between the exterior sheathing and insulation in walls or roofs. This material is designed to reduce air leakage and repel water while allowing some water vapor to pass through it. Polyolefin fabric is made from polyethylene film laminated with acrylic foam backing for extra strength and durability. It acts as a breathable weather-resistant barrier that blocks moisture from entering into wall cavities while allowing some water vapor transmission through its membrane-like structure. Rigid foam insulation is typically made from expanded polystyrene or extruded polystyrene foam boards or panels installed directly onto concrete or masonry walls or between wall studs in framed construction projects. These foams help keep temperatures inside homes consistent by preventing unwanted heat transfer both into and out of them throughout the year.
Component: Advancements in production technologies leading to the creation of sustainable flash tapes
Flash tape is a thin, self-adhesive membrane that seals around pipes, windows, and doors to keep out moisture. It also helps protect against air infiltration by providing an airtight seal. Flash tape is easy to install and maintain, making it an ideal choice for many homeowners looking for a low-maintenance solution. Wraps are thicker membranes designed to provide additional insulation for houses. Wraps come in several forms, such as thermal or reinforced wrap, depending on the desired level of insulation needed. Wraps help keep heat in during the winter and trap cool air during the summer months, resulting in improved energy efficiency and a reduction in heating bills.
Application: Government initiatives to improve public infrastructure and expand residential spaces
House wraps are a popular product for both commercial and residential applications. House wraps applied on commercial and residential properties increase the longevity of exterior building materials by providing additional protection. For commercial applications, house wraps offer a great way to insulate business complexes, retail stores, hospitals, schools, and malls to protect them from external environmental elements. House wraps help to manage the high demand for energy-efficient solutions in commercial and business complexes. House wraps help protect homes from moisture and air infiltration for residential applications, making them more energy efficient.
Regional Insights
The United States House wrap market is highly developed with the active involvement of big-ticket size projects and an increase in residential developments, and demand for high-performance house wraps has been increasing due to its ability to improve indoor air quality and reduce energy costs. The diversity of climate across the United States is proving beneficial for the use of house wraps, allowing it to tap into various weather-dependent markets. House wraps are utilized to protect areas with hot summers and mild winters from the sun’s damaging rays. In areas with cold winters and moderate summers, consumers utilize house wraps to protect against snow and ice that damages siding and roofs. The market is driven by commercial and residential projects, with commercial projects making up most of the market. As per the Associated General Contractors (AGC) of America, Inc., the construction sector builds nearly USD 1.8 trillion worth of structures each year. States with the highest population growth and construction rates include California, Texas, Florida, North Carolina, Georgia, Arizona, and Nevada have witnessed an increase in remodeling and renovation activities, increasing the need for moisture management and energy components, especially house wraps within home building materials. Other major states have witnessed significant increases in growth in recent years due to their larger population sizes and higher demand for construction services. 3M Company, DuPont de Nemours, Inc., Owens Corning, and Berry Global Inc. are among the major manufacturers in the region that have enriched their business by collaborating with suppliers and offshore distributors.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the House Wraps Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the House Wraps Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the House Wraps Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Alpha Pro Tech, Ltd., ANCI, Inc., AtticFoil Radiant Barrier Supply LLC, Auroma Geotex Private Limited, Benjamin Obdyke Inc., Berry Global Group, Inc., Builders FirstSource, Inc., Carlisle Companies Incorporated, Compagnie de Saint-Gobain, DuPont de Nemours, Inc., Ewald D?rken AG, GCP Applied Technologies Inc., Georgia-Pacific LLC, Gulnar Plastics Pvt. Ltd., INDEVCO Building Products, LLC, Industrial Development Company sal, Insultex House Wrap, Intertape Polymer Group Inc., JAMES HARDIE INDUSTRIES PLC, KB Building Products, Kimberly-Clark Corporation, KINGSPAN GROUP PLC, Owens Corning, Protecto Wrap Company, Raven Industries, Inc., SafeFlex International Ltd, SIGA Services AG, Sika AG, and Veer Plastics Private Limited.
Market Segmentation & Coverage
This research report categorizes the House Wraps Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Product
- Non-Perforated Housewraps
- Perforated Housewraps
- Type
- Asphalt Felt
- Grade D Building Paper
- Liquid Water-Resistive Barrier
- Polyolefin Fabric
- Rigid Foam
- Component
- Flash Tapes
- Wraps
- Application
- Commercial
- Residential
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the House Wraps Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the House Wraps Market?
- What are the technology trends and regulatory frameworks in the House Wraps Market?
- What is the market share of the leading vendors in the House Wraps Market?
- Which modes and strategic moves are suitable for entering the House Wraps Market?
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