[185 Pages Report] The B2B eCommerce Platform Market size was estimated at USD 10.09 billion in 2023 and expected to reach USD 11.36 billion in 2024, at a CAGR 11.90% to reach USD 22.18 billion by 2030.
B2B eCommerce platforms are online marketplaces that enable businesses to buy and sell goods or services from other companies or organizations. The B2B eCommerce platform allows businesses to offer their products for sale directly to other businesses and allow buyers and sellers to manage inventory, accept payments, and engage in transactions more quickly and efficiently compared to traditional B2B sales methods. Additionally, platforms often feature specialized features such as analytics tools and customer service support to help ensure smooth operations. The surge in adoption of digital technologies by businesses worldwide, availability of flexible payment methods, and ease of cross-border transactions are expanding the use of B2B eCommerce platforms by organizations across the globe. However, complexities in managing procurement and data privacy concerns may prevent businesses from using B2B eCommerce platforms. Moreover, ongoing investments and technological advancements in B2B eCommerce platforms are expected to increase the adoption of B2B eCommerce platforms by businesses across the globe.
Type: Rising preference for B2B eCommerce platform among manufacturers to grow their businesses
Business-to-business-to-consumer (B2B2C) extends the B2B model to include eCommerce for consumers by taking out the middleman between the B2B and B2C entities, allowing the businesses to direct contact with the consumer. Distributors closely operate with manufacturers to bring visibility to their goods, increase sales, and move their products along the distribution channel. For distributors, B2B eCommerce platforms provide an easy approach to search for products quickly, compare prices across different suppliers, review vendor profiles, and place orders rapidly. All these features result in time-saving benefits for distributors, enabling them to focus more on expanding their business instead of handling tedious administrative tasks. Wholesale eCommerce includes bulk buying or selling instead of selling products to individual consumers, as it is easier for businesses to find wholesalers and buy at discounted prices using a B2B eCommerce platform. B2B eCommerce platforms are helpful for manufacturers to grow their businesses by facilitating them to showcase their products more effectively by creating custom landing pages or product listings that highlight the features of each product in a clear and engaging way.
Deployment Type: Expanding adoption of buyer-oriented B2B eCommerce platform
Buyer-oriented B2B eCommerce platforms are driven by suppliers. These platforms strive to provide customers with an easy and efficient way to locate, compare, and buy goods or services online. In an intermediary-oriented deployed platform, the owner acts as a third-party system allowing buyers and sellers to transact on their platform, enabling the suppliers or vendors to present their products on the platform while the buyers or the clients find the products or services they need. While in supplier-oriented marketplaces, there are a few suppliers and many buyers. This type is also called eDistribution or supplier directory, dictated by several suppliers who put out the prices of their products based on the buyers’ needs.
Application: Increasing application of B2B eCommerce platform in Midsized Businesses
B2B eCommerce platforms have helped large businesses streamline their operations, reduce costs, improve customer experience, and gain access to new markets. Large businesses with eCommerce platforms can find more distributors, allowing them to increase their sales. Midsized businesses increasingly turn to B2B eCommerce platforms as they access a more extensive customer base, expanded product selection and availability flexibility, and streamlined ordering, shipping, and payment processes. Small businesses find significant growth opportunities with these platforms as they let them list, market, and sell their products or services with ease & help grow their business.
Industry: Growing usage of B2B eCommerce platform in government & public sector for procuring goods and services
B2B eCommerce platforms enable aerospace & defense and automotive & transportation companies to quickly and securely connect with suppliers, customers, and partners to purchase parts, services, and software and manage invoices, payments, and shipments transparently. B2B eCommerce platforms provide architects, construction firms, and real estate developers a convenient way to procure materials at competitive rates. Furthermore, these platforms facilitate collaboration between various stakeholders in the construction process by allowing them to track project progress through a centralized interface. B2B eCommerce platforms facilitate consumer goods companies and retailers to increase efficiency throughout their supply chains by automating several processes, such as demand forecasting and inventory management. Government agencies increasingly leverage B2B eCommerce platforms for procuring goods and services required by various departments within government organizations and public sector organizations such as hospitals or schools operating under government contracts or agreements. Healthcare organizations use B2b eCommerce platforms for ordering medical supplies, pharmaceuticals, laboratory reagents, testing kits, and hospital equipment. With the help of eCommerce, distributors and manufacturers analyze the effectiveness of sales, marketing, inventory turns, the effectiveness of customer sales, and engagement of customers. In addition, manufacturing industries can utilize this data to make better business decisions. Business entities across industries, including banking, financial services & insurance, education, energy & utilities, and travel & hospitality, also utilize B2B eCommerce platforms to support their business growth.
Regional Insights
The B2B eCommerce platform market is evolving in the Americas owing to the rising adoption of digital solutions by businesses in the region and the introduction of breakthrough B2B eCommerce platforms by eCommerce platform developers. The B2B eCommerce market is growing in the APAC region due to the government initiatives for digitalization across the business sector and increasing use of B2B eCommerce platforms to avail new customers and provide customer-centric services. Additionally, innovative technologies such as artificial intelligence (AI) and machine learning are amalgamating into B2B eCommerce platforms to optimize supply chain processes and provide valuable business insights to APAC and international customers. The presence of well-established manufacturing industries employing digital technologies to increase their market presence and ongoing advancements in the development of B2B eCommerce platforms are accelerating the use of B2B eCommerce platforms by businesses in the EMEA region. Besides, introducing cutting-edge features such as multi-payment options and chatbots is anticipated to encourage business organizations’ use of B2B eCommerce platforms worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the B2B eCommerce Platform Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the B2B eCommerce Platform Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the B2B eCommerce Platform Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holding Limited, Amazon.com, Inc., BigCommerce Pty. Ltd., CS-Cart, Digital River Inc., DreamingCode, Inc., eBay Inc., Ecwid by Lightspeed, Elastic Path Software Inc, HubSpot, Inc., IndiaMART InterMESH Ltd., International Business Machines Corporation, Intershop Communications AG, Intuit Inc., KIBO Software, Inc., Loaded Commerce, LLC, nopCommerce, OpenCart, Optimizely, Inc., Oracle Corporation, Oro, Inc., Paya, Inc. by Nuvei Corporation, Pepperi Ltd., PrestaShop SA, Salesforce, Inc., Sana Commerce EMEA B.V., SAP SE, Shift4 Payments, Inc., Shopify Inc., Udaan, Unilog Content Solutions, WooCommerce, Inc., and Zoey, Inc..
Market Segmentation & Coverage
This research report categorizes the B2B eCommerce Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Type
- Business-to-Business-to-Consumer (B2B2C)
- Distributors
- Manufacturers
- Wholesale
- Deployment Type
- Buyer-Oriented
- Intermediary-Oriented
- Supplier-Oriented
- Application
- Large Businesses
- Midsized Businesses
- Small Businesses
- Industry
- Aerospace & Defense
- Automotive & Transportation
- Banking, Financial Services & Insurance
- Building, Construction & Real Estate
- Consumer Goods & Retail
- Education
- Energy & Utilities
- Government & Public Sector
- Healthcare & Life Sciences
- Information Technology
- Manufacturing
- Media & Entertainment
- Telecommunication
- Travel & Hospitality
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the B2B eCommerce Platform Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the B2B eCommerce Platform Market?
- What are the technology trends and regulatory frameworks in the B2B eCommerce Platform Market?
- What is the market share of the leading vendors in the B2B eCommerce Platform Market?
- Which modes and strategic moves are suitable for entering the B2B eCommerce Platform Market?
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