Trucking is poised to hold steady over near term across North America, in terms of order intake for Class 6-8, even after registering strong growth for 2022 & 2023, with order intake for new Class 8 trucks remaining steady while the vocational & medium truck segments remain strong as industry OEMs focus upon & hustle to deliver previously ordered trucks to customers & fleet operators amid continued supply chain disturbances in a difficult, complex & uncertain global macroeconomic environment. New truck registrations in North America continued to grow with 300,000 Class 8 trucks registered across North America for 2023 with replacement demand and infrastructure spending being key drivers. However, the forecast for 2024 indicates a status-quo to a marginal decrease for Class 8 truck deliveries for 2024.

The global economy is projected to be heading towards a slowdown in 2024 following continued monetary policy tightening by central banks globally over the recent years to check inflation creating a tight credit environment. It comes as a double whammy for the global economy amid sustained geopolitical instability with ongoing Israeli military operations in Gaza causing tensions and keeping the entire Middle East region & the world on the edge and the ongoing Russia-Ukraine war, which enters its third year in 2024.

The trucking industry, however, continues to make active & steady progress towards energy transition geared towards sustainability for the long term with focus on electrification & hydrogenization of transportation. Further, ongoing integration of Connectivity-based services, Autonomous and Electrification technologies continues with steady progress being made towards ramping up production and roll out of electric and autonomous trucks across industry OEMs. The global economic growth, however, is projected to return to its range-bound average movement of under 3% annually over near term with a high predisposition to critical events and catastrophes with any further, major potential shocks at this time could simply send the global economy spiraling down into a full-blown recessionary cycle.

Against this backdrop, the report provides a Comparative SWOT and Strategy Focus Analysis on the Top 4 OEMs in the North American Trucking Industry with focus on a blend of quantitative & qualitative analysis. The report provides a detailed, comparative analysis on the Truck manufacturers and their ability to navigate prevailing internal and external challenges as well as market turbulence by developing appropriate strategies & plans.

The analysis includes:-

  1. Comprehensive, Comparative Analysis of Product portfolios and Strategic Market Positioning across Key Traditional and Emerging Markets
  2. Analysis of Overall Strategy Focus across Trucking OEMs
  3. Analysis of Key Strategies & Plans being pursued by the Industry OEMs for the Near to Medium Term Horizon
  4. A Detailed Comparative SWOT Analysis on Trucking OEMs
  5. Outlining of Key Industry, Market & Technology Trends and Emerging Growth Opportunities
  6. Analysis of Emerging & Game Changer Technologies
  7. Projections and Deliveries Forecast for Medium & Heavy Trucks for North America for the Near to Medium Term Horizon


For Whom: Key Decision-Makers across Industry Value Chain
The report will be essential & a key resource for those associated with and having strategic interest in the Global Trucking Industry.

The report will be especially useful for:-

  • Key Decision-Makers across the Trucking Industry
  • Program Managers
  • Top Management of Industry OEMs, Players across Industry Value Chain & Other Companies
  • Suppliers, Vendors, Technology & Services Providers and other Key Players across the Industry Value Chain
  • Existing & Potential Investors
  • Industry & Company Analysts
  • M&A Advisory Firms
  • Strategy & Management Consulting Firms
  • PE Firms, Venture Capitalists and Financing & Leasing Companies
  • Researchers and all those associated with the industry in general