Network Analytics Market Size
The global network analytics market size was valued at $4.62 billion in 2024 and is projected to reach $13.20 billion by 2030, growing at a CAGR of 19.1% during the forecast period.

Network Analytics Overview
Network Analytics involves the systematic examination and interpretation of network data to gain insights into the performance, behavior, and security of a network infrastructure. It employs various tools, techniques, and algorithms to collect, monitor, and analyze data traffic, patterns, and interactions within a network. Network analysis helps in optimizing network performance, identifying anomalies or potential threats, and aiding decision-making processes related to network management and security. Network Analytics plays a pivotal role in modern IT environments by offering valuable insights into network behavior, enabling proactive measures to enhance efficiency, mitigate risks, and ensure the smooth functioning of networks.

Network Analytics Market Dynamics

  • The network analytics market is expected to witness significant growth in the future due to the increasing demand for managing vast data and complex network structures.
  • Additionally, the service quality of network analytics and rise in the security breaches or cyber threats are the prominent factors driving the growth of the network analytics market.
  • However, substantial initial costs, limited return on investment, and increasing complexities in platform design and upgrades are restraining the market growth.
  • On the contrary, identifying potential threats, anticipating weaknesses, and enhancing the overall protection of networks are creating opportunities for market growth.

Impact of COVID-19 on the Network Analytics Market
The COVID-19 pandemic has significantly influenced the network analytics market, precipitating notable shifts in its dynamics. With widespread lockdowns and the surge in remote work, there has been an unprecedented demand for robust network infrastructure and heightened security measures. Organizations across various sectors are increasingly recognizing the importance of network analytics in ensuring the efficiency, reliability, and security of their digital operations. The pandemic has underscored the critical role of these analytics tools in monitoring and optimizing network performance, identifying potential vulnerabilities, and mitigating cybersecurity threats. As businesses adapt to the evolving landscape, the network analytics market is witnessing an accelerated adoption as a strategic investment to navigate the challenges posed by the pandemic and to build resilient, agile networks capable of supporting the demands of the new normal.

By Deployment, the On-premise Segment is projected to be the Largest Segment in the Network Analytics Market
The on-premise segment is projected to be the largest segment in the network analytics market during the forecast period. On-premises deployment involves installing the system within an individual’s or an organization’s premises rather than at a remote location. These solutions are typically delivered with a one-time license fee and an annual service agreement, encompassing free upgrades. Organizations that can afford higher costs or prioritize data security often opt for on-premises deployment due to its reliance on extensive infrastructure and proprietary data centers. Consequently, larger enterprises tend to favor on-premises deployment, while small and medium-sized enterprises (SMEs) frequently deliberate between hosted or on-premises network analytics solutions.

By Geography, North America Region Holds the Dominant Position in the Market Revenue
North America region holds the dominant position in the market revenue owing to the substantial adoption of network analytics tools by various organizations especially in the United States. The US market stands out due to its extensive deployment of these tools, supported by rapid infrastructure development and robust growth in technologies like the Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), and cloud computing. For instance, US-based organizations heavily invest in network analytics to enhance network efficiency and elevate customer experience by analyzing network traffic patterns. North America’s continued leadership is fueled by the escalating demand for high-speed networks, intense competition among industry leaders striving for superior customer experiences, and a higher adoption rate of cloud computing compared to other global regions. Additionally, the region experiences a surge in network analytics solutions leveraging cutting-edge technologies, including IoT, AI, ML, cloud computing, data analytics, and deep learning.

Key Target Audience:

  • Network Administrators and IT Professionals
  • Security Analysts
  • Cyber Security Teams
  • Network Service Providers and Vendors
  • Regulatory Compliance Officers
  • Data Analysts and Data Scientists

List of the Key Players Profiled in the Report Includes:

  • IBM Corporation
  • Cisco Systems Inc
  • Hewlett Packard Enterprise Company
  • Accenture PLC
  • Juniper Networks Inc
  • SAS Institute Inc
  • Sandvine Corporation
  • Alcatel-Lucent Enterprise SA
  • Tibco Software Inc
  • Bradford Networks Inc
  • Ericsson Inc.
  • Nokia Corporation

Recent Developments:

  • In March, 2024 IBM unveiled plans for expanding its IBM Technology Expert Labs in India, with a particular focus on empowering clients to harness the full capabilities of cutting-edge technologies such as AI, Hybrid Cloud, and Cybersecurity. Situated in Bengaluru and Kochi, these labs comprise skilled technical professionals dedicated to guiding, designing, and executing client projects that yield tangible value and ROI, all while mitigating implementation challenges in an increasingly competitive business environment.
  • In October 2022, Oracle unveiled the Oracle Network Analytics Suite, a cutting-edge cloud-native collection of analytical solutions. This innovative portfolio integrates diverse network function data with advanced machine learning and artificial intelligence capabilities, primarily designed to empower operators in making informed, automated decisions concerning the overall stability and performance of their complete 5G network core. By leveraging this offering, operators can swiftly pinpoint anomalies that have the potential to trigger critical network function failures, thereby safeguarding and enhancing customer service.

Market Segmentation:
The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Deployment:

  • On-premise
  • On-cloud

Market by, Type:

  • Network Intelligence Solutions
  • Services

Market by, End User:

  • Cloud Service Providers
  • Communication Service Providers

Market by, Geography:
The network analytics market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

  • North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
  • Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
  • Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
  • South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
  • Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

What Can be Explored with this Research Report:

  • Understand the key trends that will drive the market and the challenges it faces in the current market scenario
  • Identify growth opportunities
  • Porter’s five force analysis
  • In-depth analysis of market segments, and regions/countries predicted to observe promising growth
  • Historical and forecast size of the market in terms of revenue (USD Million)
  • Company profiling with key products and solution offerings, key financial information, SWOT analysis, and business strategies adopted