Overview
Global Probiotic Cultures Market reached US$ 6.12 billion in 2022 and is expected to reach US$ 9.18 billion by 2030, growing with a CAGR of 5.2% during the forecast period 2023-2030.
The global probiotic cultures market has witnessed significant growth and transformations over the years, Probiotic cultures are derived from live microorganisms, which offer health benefits to the host when it is consumed in adequate amounts. Probiotic cultures maintain gut health by providing a healthy environment for the growth of beneficial microbes in the gut, enhanced immune function, and potential protection against certain diseases.
Furthermore, as the demand for these products is increasing many manufacturing companies are launching innovative products, for instance, in November 2020, Beroni Group, an Australia-based biopharmaceutical company launched a Beilemei, a probiotics health product. Hence, such products can help in increasing the popularity of probiotic cultures for human products.
The gummies probiotics segment holds the maximum share, as well as the Asia-Pacific region holds the largest share in the global probiotics cultures market, India remains the largest consumer of probiotics as India is the largest producer of milk in the world, contributing 23% of global milk production. Hence, it can help in increasing the market growth.
Dynamics
Growing Awareness of the Health Benefits of Probiotics
Consumers are highly adopting probiotics, shows a positive impact on gut health. They contribute to a balanced and diverse gut microbiota, which is linked to various aspects of overall health, including digestion, and immune function. Which increases the popularity of microbial food cultures in various applications.
Furthermore, as the demand is increasing manufacturers are launching innovative products, for instance, in January 2022, International Flavors & Fragrances Inc., launched the YO-MIX PRIME series destined for yogurt manufacturers. The new cultures join YO-MIX PRIME 800 and 900 in helping dairy manufacturers solve a range of major production challenges, enabling them to offer a diverse range of high-quality products to consumers.
Product Launches
Consumers are highly adopting probiotics as they provide numerous health benefits, Companies continually introduce new probiotic products to diversify their offerings. This includes a range of food and beverage products, dietary supplements, and even skincare items. Hence, it can help in increasing the market growth.
Furthermore, as the demand for these products is increasing, many manufacturers are launching innovative products, for instance, in January 2021, Wellbeing Nutrition (WBN), India’s leading organic plant-based nutrition company launched the plant-based and clinically studied Probiotic + Prebiotic, the answer to all gut problems. Hence, such product launches can help in increasing the market growth.
High R&D Cost for Developing New Probiotics Strains
The high research and development (R&D) costs associated with developing new probiotic strains, Each probiotic strain may have unique properties and potential health benefits, also probiotic products are subject to regulatory standards and requirements to ensure safety and efficacy. Meeting these regulatory standards involves extensive testing and documentation, adding to the overall cost of developing new strains.

Segment Analysis
The global probiotic cultures market is segmented based on type, distribution channel, product type, application, end-user, and region.
Increase in Demand for Effective Foods
The gummies probiotic supplements segment holds the maximum share in the global probiotics cultures market, consumers are adopting these gummies popular form of dietary supplements, they are often designed with flavors and sweetness, They help maintain a balance of beneficial bacteria in the gut, which is crucial for proper digestion and nutrient absorption. Hence, such factors can help in increasing the market.
Furthermore, as the demand for these gummies, many manufacturing companies launch innovative products to attract larger consumer bases. For instance, in March 2023, Goli Nutrition Inc. launched the 3-in-1 Pre+Post+Probiotics Gummy. Each gummy contains probiotic strain Bacillus Subtilis DE11, postbiotic Lactobacillus paracasei MCC1849, and prebiotic xylooligosaccharides, which work in synergy to aid digestive health, provide immune support, and maintain a balanced gut.
Geographical Penetration
High Dairy Production, and New Product Development
Asia-Pacific region shows a dominant force in the global microbial food cultures market, as the demand for dairy products is increasing, many consumers are highly adopting these microbial food culture strains for developing new products, which can help in increasing the market growth in this region.
Furthermore, dairy and other milk products are part of regular diets for the consumers in this region, which has increased the production rate of dairy. For instance, according to the Ministry of Fisheries, Animal Husbandry & Dairying report of 2022, milk production in India was 210 million tons in 2020-21, with per capita consumption of 427 grams per person in 2020-21. Hence, such high production rates can help in increasing the usage of microbial food cultures in the dairy sector.
Additionally, as the demand for microbial food culture is increasing in the dairy industry, manufacturing companies are launching many innovative products to expand their market sizes. For instance, DuPont Nutrition & Biosciences launched a dairy culture and probiotic formulation for China, which is YO-MIX PRIME, the culture enables the reduction of added sugars and a high probiotic count, while maintaining a mild taste and premium texture for consumers. Hence, such product launches can help in increasing the market growth.

Competitive Landscape
The major global players in the market include BioGaia, Chr. Hansen, DowDuPont, Deerland Enzymes, Lallemand, Jarrow Formulas, DSM, Kerry Group plc, Nestl? S.A., and AngelYeast Co., Ltd.

COVID-19 Impact Analysis
The pandemic has brought a disruption channel in the supply chain, and created unprecedented challenges for industries worldwide, including the global probiotic cultures market. Which caused a decreased in the limitation of availability of products in the market, hence, it causes a declination in the market.
By Type

  • Bacteria
  • yeast


By Distribution Channel

  • E-Commerce
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Others


By Product Type

  • Gummies
  • Tablets
  • Capsules
  • Others


By Application

  • Food Industry
  • Pharmaceutical Industry
  • Dietary Supplements
  • Cosmetic Industry
  • Animal Feed
  • Others


By End User

  • Human
  • Animal


By Region

  • North America


o U.S.
o Canada
o Mexico

  • Europe


o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe

  • South America


o Brazil
o Argentina
o Rest of South America

  • Asia-Pacific


o China
o India
o Japan
o Australia
o Rest of Asia-Pacific

  • Middle East and Africa


Key Developments

  • In January 2022, International Flavors & Fragrances Inc, launched the YO-MIX PRIME series destined for yogurt manufacturers. The new cultures join YO-MIX PRIME 800 and 900 in helping dairy manufacturers solve a range of major production challenges, enabling them to offer a diverse range of high-quality products to consumers.
  • In September 2020, DuPont Nutrition & Biosciences (DuPont) has announced the launch of its latest series of dairy cultures and probiotic formulations for China, offering yogurt producers new solutions for differentiation and positioning them for future growth. The new cultures reportedly enable faster fermentation and higher probiotic counts while maintaining a mild taste and premium texture for consumers.


Why Purchase the Report?

  • To visualize the global probiotic cultures market segmentation based on type, distribution channel, product type, application, end-user, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of probiotic cultures market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.


The global probiotic cultures market report would provide approximately 77 tables, 80 figures and 186 Pages.
Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies