The Asia Pacific Dry Shampoo Market would witness market growth of 8.2% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market’s volume surged to 56,087.9 thousand units (100 ML), showcasing a growth of 7.9% (2019-2022).
The beauty and personal care industry has witnessed a remarkable evolution, marked by shifting consumer preferences, emerging beauty trends, and continuous innovation in product formulations. Within this dynamic landscape, the market has emerged as a notable player, reshaping traditional hair care routines and offering consumers a convenient alternative to conventional washing with water. Traditionally, washing one’s hair has been synonymous with personal cleanliness and hygiene. Moreover, as the pace of modern life accelerates, consumers are seeking efficient solutions that align with their busy schedules. This shift in lifestyle has given rise to the widespread adoption of dry shampoo, a waterless hair care product designed to refresh and revive hair between traditional washes.
In addition, adopting dry shampoo represents a departure from conventional hair care norms, requiring a nuanced approach to change deeply ingrained habits. Traditionally accustomed to the ceremonial use of water and shampoo, consumers are now exploring the benefits of a no-water alternative. This shift in perception is driven by factors such as time constraints, environmental considerations, and the desire for hair care products that offer convenience without compromising effectiveness.
Multinational beauty and personal care companies associated with pharmaceutical giants may introduce and promote dry shampoo products in the Indian market, leveraging their established distribution networks. As per the data from the Indian Brand Equity Fund, the domestic pharmaceutical sector in India had a value of $42 billion in 2021 and is projected to increase to $65 billion by 2024 before further expanding to $120-130 billion by 2030. Thus, rising cosmetics industry in China and pharmaceutical industry in Asia Pacific will help increase the demand for dry shampoo in the region.
The China market dominated the Asia Pacific Dry Shampoo Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $521 Million by 2030. The Japan market is experiencing a CAGR of 7.5% during (2023 - 2030). Additionally, The India market would exhibit a CAGR of 8.8% during (2023 - 2030).
Based on Function, the market is segmented into Anti-Dandruff, Color Protection, Hair Loss Protection, and Others. Based on Distribution Channel, the market is segmented into Departmental Store & Supermarkets, Pharmacies, Online Stores, and Others. Based on End User, the market is segmented into Women, Men, and Children. Based on Type, the market is segmented into Powder Form & Others, and Spray Form. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Henkel AG & Company, KGaA, The Procter and Gamble Company, Kao Corporation, L’Oreal S.A., The Estee Lauder Companies, Inc., Coty, Inc., Revlon, Inc. (MacAndrews & Forbes), Church & Dwight Co., Inc., and Shiseido Company Limited
Scope of the Study
Market Segments covered in the Report:
By Function (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

  • Anti-Dandruff
  • Color Protection
  • Hair Loss Protection
  • Others


By Distribution Channel (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

  • Departmental Store & Supermarkets
  • Pharmacies
  • Online Stores
  • Others


By End User (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

  • Women
  • Men
  • Children


By Type (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

  • Powder Form & Others
  • Spray Form


By Country (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific


Companies Profiled

  • Unilever PLC
  • Henkel AG & Company, KGaA
  • The Procter and Gamble Company
  • Kao Corporation
  • L’Oreal S.A.
  • The Estee Lauder Companies, Inc.
  • Coty, Inc.
  • Revlon, Inc. (MacAndrews & Forbes)
  • Church & Dwight Co., Inc.
  • Shiseido Company Limited


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