The Latin America, Middle East and Africa Automotive Floor Mat Market would witness market growth of 6.4% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market’s volume is expected to surge to 26,173.5 thousand units, showcasing a growth of 8.0% (2023-2030).
The automotive industry, in general, is undergoing a paradigm shift towards sustainability, and this trend extends to automotive accessories. Eco-friendly materials, such as recycled rubber and biodegradable fibres, are gaining traction in the market. Manufacturers are aligning their product offerings with environmentally conscious consumer preferences. A notable trend in the market is the rise of modular and interchangeable systems. These systems allow vehicle owners to easily swap out sections of the floor mat for cleaning or replacement, providing a convenient solution for maintenance and customization. This trend caters to consumers seeking practical and adaptable interior solutions.
Moreover, the integration of smart technologies is reshaping the automotive floor mat landscape. Smart floor mats with sensors can detect spills, moisture, or even weight distribution, providing real-time data to vehicle control systems. This integration enhances the functionality of floor mats and aligns with the broader trend of connected and smart vehicles. The digital era has brought about significant changes in consumer behaviour, including how automotive accessories are purchased. E-commerce channels have become a prominent avenue for consumers to explore, compare, and buy automotive floor mats. This trend has opened new opportunities for established manufacturers and emerging players in the market.
According to the Dubai Water and Electricity Authority (DEWA), the number of EVs in Dubai is estimated to be approximately 7,331 in 2023 and is expected to reach 12,852 by 2025. This supports Dubai’s Green Mobility Strategy 2030, mandating that 30% of public sector vehicles and 10% of all vehicle sales will be electric and hybrid by 2030. Owners of electric vehicles often express a preference for customization to enhance the unique features of their EVs. The urbanized lifestyle in the UAE, particularly in cities like Dubai and Abu Dhabi, is accompanied by a preference for luxurious vehicles. EVs with advanced features and amenities often appeal to consumers in this market, contributing to the demand for high-quality accessories. As a result, these aspects will boost the market growth in the coming years.
The Brazil market dominated the LAMEA Automotive Floor Mat Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $426.5 million by 2030. The Argentina market is showcasing a CAGR of 7% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 6.1% during (2023 - 2030).
Based on Material, the market is segmented into Rubber, Polymer, and Textile. Based on Vehicle Type, the market is segmented into Passenger Cars, and Commercial Vehicles. Based on Sales Channel, the market is segmented into OEM, and Aftermarket. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include 3M Company, Lear Corporation, Husky Liners, Inc. (RealTruck Group, Inc.), Thermoflex Corporation, Racemark International LLC, Maxliners (Vandapac Co., Ltd.), Covercraft Industries LLC (Audax Management Company, LLC), Auto Custom Carpet, Inc., Suminoe Textile Co., Ltd., and Toyota Boshoku Corporation (Toyota Motor Corporation)
Scope of the Study
Market Segments covered in the Report:
By Material (Volume, Thousand Units, USD billion, 2019-2030)

  • Rubber
  • Polymer
  • Textile


By Vehicle Type (Volume, Thousand Units, USD billion, 2019-2030)

  • Passenger Cars
  • Commercial Vehicles


By Sales Channel (Volume, Thousand Units, USD billion, 2019-2030)

  • OEM
  • Aftermarket


By Country (Volume, Thousand Units, USD billion, 2019-2030)

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Companies Profiled

  • 3M Company
  • Lear Corporation
  • Husky Liners, Inc. (RealTruck Group, Inc.)
  • Thermoflex Corporation
  • Racemark International LLC
  • Maxliners (Vandapac Co., Ltd.)
  • Covercraft Industries LLC (Audax Management Company, LLC)
  • Auto Custom Carpet, Inc.
  • Suminoe Textile Co., Ltd.
  • Toyota Boshoku Corporation (Toyota Motor Corporation)


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