The Latin America, Middle East and Africa AdTech Market would witness market growth of 18.1% CAGR during the forecast period (2023-2030).
Adtech emerged to simplify the process as buying and selling digital ads got increasingly difficult. Demand-side platforms are popular ad tech products that let advertisers buy impressions and choose audiences across various publisher websites. Advertisers and agencies may now manage integrated campaigns successfully due to ad tech. Also, it enables businesses to maximize their return on investment (ROI) from digital advertising and make the best use of their budget.
Ultimately, the ad tech landscape allows advertisers to strategically plan and enhance their marketing initiatives. New items and businesses are continuously entering the market, which is always changing and evolving. It is a complicated and dynamic environment that is essential to the digital advertising ecosystem. Companies in the ad tech market are offering solutions that assist marketers in targeting the appropriate audiences, maximizing their ad spending, and assessing the effectiveness of their campaigns.
The increase in targeted advertisements in Dubai results from the great demand from international corporations in the city, which is regarded as the headquarters for the pan-Arabic region. Internet behemoths and digital agencies view Dubai as the primary access point to the region for advertising dollars. Considering all of these factors, it is projected that the regional market will experience substantial expansion throughout the forecast period.
The Brazil market dominated the LAMEA AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $51.9 Billion by 2030. The Argentina market is exhibiting a CAGR of 18.7% during (2023 - 2030). Additionally, The UAE market would experience a CAGR of 17.7% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A.,, Inc. and Magnite, Inc. (SpotX).
Scope of the Study
Market Segments covered in the Report:
By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Platform

  • Mobile
  • Web
  • Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • X Corp. (Twitter, Inc.)
  • Oracle Corporation
  • Criteo S.A.
  •, Inc.
  • Magnite, Inc. (SpotX)

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