The Europe AdTech Market would witness market growth of 13.3% CAGR during the forecast period (2023-2030).
Brands can follow the online activities of their consumers due to ad tech, which provides information on their audiences’ interests & preferred online forms. Next, using technologies and platforms to quickly develop and distribute content across numerous media, teams may tailor their advertising content to a customer profile. Finally, developing sophisticated ad tech solutions like AI/ML can address several quality and human error problems. As a result of these advantages, many businesses in healthcare, retail, IT, and other industries are adopting advertising technology.
In addition, there are several potentials for market expansion in the next years due to the expanding social networking apps and the burgeoning gaming business. The emergence of cutting-edge technologies like software-as-a-service (SaaS), robots, the Internet of Things (IoT), virtual reality (VR), and other contemporary technologies has been facilitated by artificial intelligence (AI), which is a key player in the digital advertising industry and beyond. As a result, market leaders in the ad tech market embraced these ground-breaking AI-driven solutions quickly and are still making waves today.
The German over-the-top (OTT) sector is valued in the millions of euros. It will likely continue expanding in the future due to the rising demand for digital content among consumers. In Germany, the trend toward online content consumption is anticipated to continue as more individuals resort to OTT services for their entertainment needs. Furthermore, the rise of unique content production and the increase in the middle class in Germany, are anticipated to promote the expansion of the OTT platforms in Germany. Growing OTT platforms in the region will add to the expansion of the market.
The Germany market dominated the Europe AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $146 Billion by 2030. The UK market is registering a CAGR of 12.4% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 14.2% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A.,, Inc. and Magnite, Inc. (SpotX).
Scope of the Study
Market Segments covered in the Report:
By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Platform

  • Mobile
  • Web
  • Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Companies Profiled

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • X Corp. (Twitter, Inc.)
  • Oracle Corporation
  • Criteo S.A.
  •, Inc.
  • Magnite, Inc. (SpotX)

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