The North America AdTech Market would witness market growth of 13.3% CAGR during the forecast period (2023-2030).
The technology and tools used to manage, deliver, and assess the efficacy of internet advertisements are referred to as "ad tech" (advertising technology). The demand-side platforms (DSPs), ad exchanges, supply-side platforms (SSPs), and other businesses and products make up the ad tech market. Connected TV (CTV), geotargeting, hyper-personalization, augmented reality & virtual reality, integrated customer journeys, and vernacularization are prominent trends in the ad tech market.
Moreover, programmatic advertising targets and delivers ads using algorithms and data, making ad campaigns more successful and efficient. Because it incorporates sponsored material into the layout and style of a website, native advertising is also growing in popularity. Native advertising facilitates efficient consumer engagement because it is less invasive than standard banner adverts. Since there has been an increase in investment in data, artificial intelligence, automation, and programmatic advertising, the market is expected to expand quickly.
The growing popularity of over-the-top (OTT) content liberates U.S. citizens from cable, geographical restrictions, and broadcast schedules and radically alters the way video is sold, created, and watched. Hence, increased usage can be attributed to limited genre options, flexible packaging, greater gadget availability, internet penetration, and reduced prices. Furthermore, the rising proportion of viewing time devoted to over-the-top (OTT) video content indicates the expansion of streaming. In addition, it is altering the United States’ entertainment landscape due to rising income figures. As a result, the use of AdTech services in the region is anticipated to increase.
The US market dominated the North America AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $596.3 Billion by 2030. The Canada market is experiencing a CAGR of 15.8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 14.8% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A.,, Inc. and Magnite, Inc. (SpotX).
Scope of the Study
Market Segments covered in the Report:
By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Platform

  • Mobile
  • Web
  • Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Companies Profiled

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • X Corp. (Twitter, Inc.)
  • Oracle Corporation
  • Criteo S.A.
  •, Inc.
  • Magnite, Inc. (SpotX)

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