The North America Online Clothing Rental Market would witness market growth of 7.9% CAGR during the forecast period (2023-2030).
The adoption of online clothing rental is witnessing a substantial uptick, fueled by a combination of factors. Firstly, the increasing awareness and concern for environmental sustainability have prompted consumers to seek alternatives to fast fashion, notorious for its environmental footprint. The fashion industry is one of the largest contributors to pollution, and the rental model offers a solution by extending the lifespan of garments. Pregnancy necessitates a temporary wardrobe adjustment, and online clothing rental services offer a practical solution for women needing maternity clothing. Additionally, postpartum clothing needs can be met without the long-term commitment of ownership. Travelers often face the challenge of packing appropriate clothing for various climates and occasions.
Online clothing rental allows individuals to curate a versatile travel wardrobe without the hassle of luggage space constraints. Children quickly outgrow their clothing, leading to a constant need for new sizes. Online clothing rental for children’s wear provides a cost-effective and sustainable solution for parents who want to dress their children in stylish, well-maintained clothing without the constant financial investment. The athleisure trend, characterized by the fusion of athletic and casual wear, has become a dominant force in fashion. Online clothing rental services specializing in athleisure and sportswear enable fitness enthusiasts and casual wear enthusiasts to access various options without committing to long-term ownership.
Influenced by social media and the desire to stay on-trend, U.S. consumers are increasingly open to experimenting with new styles and fashion trends. As consumers in the U.S. become more mindful of the environmental impact of fast fashion, renting offers a more sustainable alternative that resonates with eco-conscious individuals. The prevalence of digital-first shopping habits in the U.S. has created a favourable environment for online clothing rental platforms. Due to these aspects, the online clothing rental market will expand across the North America region in upcoming years.
The US market dominated the North America Online Clothing Rental Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $513.8 million by 2030. The Canada market is experiencing a CAGR of 10.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.4% during (2023 - 2030).
Based on End-User, the market is segmented into Women, Men, and Children. Based on Dress Code, the market is segmented into Formal, Casual, and Traditional. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Clothing Rental, Rent the Runway, Inc., Flyrobe (Aark World Pvt Ltd.), Gwynnie Bee (CaaStle Inc.), Le Tote, Inc., By Rotation Ltd., Urban Outfitters, Inc., Dress Hire AU, Glam Corner Pty Ltd, The Secret Wardrobe
Scope of the Study
Market Segments covered in the Report:
By End-User

  • Women
  • Men
  • Children


By Dress Code

  • Formal
  • Casual
  • Traditional


By Country

  • US
  • Canada
  • Mexico
  • Rest of North America


Companies Profiled

  • The Clothing Rental
  • Rent The Runway, Inc.
  • Flyrobe (Aark World Pvt Ltd.)
  • Gwynnie Bee (CaaStle Inc.)
  • Le Tote, Inc.
  • By Rotation Ltd.
  • Urban Outfitters, Inc.
  • Dress Hire AU
  • Glam Corner Pty Ltd
  • The Secret Wardrobe


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