The Asia Pacific Men Personal Care Market would witness market growth of 7.6% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market’s volume surged to 2,877.1 million Units, showcasing a growth of 7.4% (2019-2022).
Grooming has transcended traditional barbershops and become a personal endeavor. Beard oils, razors, trimmers, and grooming kits are now widely used to maintain facial hair and personal style. The fragrance sector for men has experienced significant growth. Men seek signature scents that reflect their personality and leave a lasting impression. Products such as body washes, deodorants, and intimate hygiene items have increased demand as men seek to maintain cleanliness and freshness. Furthermore, several prominent trends mark the market, each of which reflects the evolving preferences and expectations of modern men. These trends encompass both product offerings and how they are marketed and consumed.
Men increasingly seek personalized products that cater to their skin or hair types. This trend has given rise to subscription services and brands that offer tailored solutions to meet individual needs. Environmental awareness has permeated the personal care industry. Companies realize how important it is to target particular skin or hair types. Rather than offering generic products, many companies are formulating solutions that address various concerns such as oily skin, dry scalp, sensitive skin, or specific hair textures. These products are often developed using specialized ingredients that target the identified issues. This tailored approach allows men to access products better suited to their individual needs, enhancing the effectiveness of their grooming routines.
In addition, according to the article Cities as Engines of Growth, released by the Government of India in May 2022, it is anticipated that between 1970 and 2018, the population of Indian cities expanded by about four times, from 109 million to 460 million. Urban areas are hubs of evolving lifestyles and cultural shifts. With the fast-paced urban lifestyle, there’s an increased focus on appearance, grooming, and self-presentation. Therefore, growing urbanization in the countries like India and China will increase the demand for men personal care products in the Asia-Pacific region.
The China market dominated the Asia Pacific Men Personal Care Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $17,913.6 million by 2030. The Japan market is registering a CAGR of 6.8% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 8.2% during (2023 - 2030).
Based on Price Range, the market is segmented into Low, Medium, and High. Based on Product, the market is segmented into Skin care (Face & Neck Cream / Lotions, Body & Head Cream / Lotions, and Cleansers & Moisturizers), Hair Care (Shampoo & Rinses, Hair Gel, Hair Conditioner, Hair Sprays & Creams, and Hair Dyes & Colors), Personal Cleanliness (Fragrances, Soaps, and Body Powder), Shaving (Shaving Cream, Shaving Soaps, Shaving Lotion, and Others), and Others (Mouth Washes & Breath Fresheners, Dental Care Tools, Facial Makeup, and Others). Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Shiseido Company Limited, The Colgate-Palmolive Company, Kao Corporation, Avon Products, Inc. (Natura &Co Holding S.A.), Unilever PLC, The Procter and Gamble Company, The Estee Lauder Companies, Inc., Johnson & Johnson, Reckitt Benckiser Group PLC, and L’Or?al S.A.
Scope of the Study
Market Segments covered in the Report:
By Price Range (Volume, Million Units, USD Billion/Million, 2019-2030)

  • Low
  • Medium
  • High


By Product (Volume, Million Units, USD Billion/Million, 2019-2030)

  • Skin care


o Face & Neck Cream / Lotions
o Body & Head Cream / Lotions
o Cleansers & Moisturizers

  • Hair Care


o Shampoo & Rinses
o Hair Gel
o Hair Conditioner
o Hair Sprays & Creams
o Hair Dyes & Colors

  • Personal Cleanliness


o Fragrances
o Soaps
o Body Powder

  • Shaving


o Shaving Cream
o Shaving Soaps
o Shaving Lotion
o Others

  • Others


o Mouth Washes & Breath Fresheners
o Dental Care Tools
o Facial Makeup
o Others
By Distribution Channel (Volume, Million Units, USD Billion/Million, 2019-2030)

  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Sales Channel
  • Others


By Country (Volume, Million Units, USD Billion/Million, 2019-2030)

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific


Companies Profiled

  • Shiseido Company Limited
  • The Colgate-Palmolive Company
  • Kao Corporation
  • Avon Products, Inc. (Natura &Co Holding S.A.)
  • Unilever PLC
  • The Procter and Gamble Company
  • The Estee Lauder Companies, Inc.
  • Johnson & Johnson
  • Reckitt Benckiser Group PLC
  • L’Or?al S.A.


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