The Global Healthcare Digital Signage Market size is expected to reach $14.9 billion by 2030, rising at a market growth of 13.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 10,075.3 thousand units, experiencing a growth of 13.1% (2019-2022).
Video walls offer an extensive and immersive display that can capture viewers’ attention. Thus, the Video walls segment acquired $1,714.9 million in 2022. In healthcare settings, video walls can showcase important information, educational content, patient testimonials, or even live feeds of medical procedures. The enhanced visual impact of video walls can effectively engage patients, visitors, and professionals. Additionally, video walls are often equipped with high brightness, anti-glare coatings, and robust construction to ensure optimal performance and longevity. The reliability and durability of video walls make them suitable for the demanding requirements of healthcare facilities. Some of the factors impacting the market are growing telehealth integration, rising health promotion and education through digital signage, and growing concerns regarding data security and privacy.
Digital signage is an effective device for promoting telehealth services to patients. It can display information about the availability of telehealth appointments, the benefits of virtual visits, and step-by-step instructions on how to schedule and access telehealth consultations. Digital signage can educate patients about the benefits and convenience of telehealth, helping to address any hesitations or concerns. Additionally, Health promotion and education through digital signage engage patients, providing valuable information about their health, medical conditions, and wellness. This engagement can lead to more informed decision-making and improved health outcomes. Content on digital signage screens can be provided in multiple languages to cater to diverse patient populations and address language barriers. These aspects will boost market growth in this region.
However, Patient information displayed on digital signage can sometimes include protected health information (PHI), which contains details about a patient’s health status, medical history, and treatment. Continuous monitoring for vulnerabilities and regular security patches are necessary to address potential weaknesses in the digital signage software and hardware. Physical security measures, such as locks and enclosures, are essential to protect digital signage hardware from tampering or theft, which could result in data breaches. Healthcare staff responsible for managing digital signage content should receive training on security best practices, including how to handle sensitive patient information. The above factor challenges market growth.
Location Outlook
On the basis of location, the market is classified into indoor and outdoor. The outdoor segment covered a considerable revenue share in the market in 2022. Outdoor digital signage helps guide patients and visitors to various buildings, entrances, parking areas, and specific departments within the healthcare facility. Interactive maps and directional signs assist in navigation. Outdoor signage can be a crucial platform for disseminating emergency alerts, safety instructions, and essential information during critical situations or natural disasters. Outdoor healthcare digital signage is an important communication tool for healthcare facilities, improving the patient and visitor experience, enhancing safety, and providing valuable information. It helps healthcare organizations create a welcoming and informative environment for individuals accessing their services and facilities.
Component Outlook
On the basis of component, the market is segmented into hardware, software, and services. In 2022, the hardware segment dominated the highest revenue share in the market, with the maximum revenue share. Hardware components are a critical foundation for healthcare digital signage systems, providing the necessary infrastructure to deliver important healthcare information, enhance the patient experience, and improve operational efficiency within healthcare facilities. When selecting hardware components for healthcare digital signage, it’s essential to consider factors like display quality, durability, integration capabilities, and compliance with healthcare regulations.
Application Outlook
By application, the market is segmented into wayfinding & navigation, information & education, advertising & promotion, and others. The information and education segment garnered a significant revenue share in the market in 2022. With a growing emphasis on patient-centred care, healthcare providers increasingly use digital signage to educate patients about their conditions, treatment options, and post-treatment care. This empowers patients to make informed decisions about their health, improving overall patient satisfaction and outcomes. Moreover, healthcare professionals use digital signage for medical training and continuing education. It offers a dynamic and interactive platform for disseminating knowledge, ensuring medical staff stay updated with the latest practices and information.
Technology Outlook
Based on technology, the market is fragmented into LCD, LED, and others. In 2022, the LCD segment held the highest revenue share in the market. LCDs are relatively cost-effective compared to other display technologies, such as LED or OLED. This makes them a popular choice for healthcare facilities that require multiple displays across various locations within their premises. The cost-effectiveness of LCDs allows healthcare providers to implement digital signage solutions within their budget constraints. LCDs have a long lifespan and are known for their reliability. This is crucial in healthcare environments where displays may be subjected to constant use, handling, and cleaning. The durability and reliability of LCDs ensure that they can withstand the demands of the healthcare industry and provide consistent performance over time.
Display Size Outlook
Based on display size, the market is divided into below 32 inches, 32 to 52 inches, and more than 52 inches. The more than 52 inches segment acquired a substantial revenue share in the market in 2022. Larger displays can create a more immersive and impactful visual experience. They can be utilized to display high-resolution images, videos, or animations that effectively convey healthcare messages, promote health campaigns, or showcase patient success stories. Moreover, larger displays can facilitate collaborative and interactive applications in healthcare settings. For instance, these can be used for telemedicine consultations, interactive patient education sessions, or collaborative discussions among healthcare teams.
Type Outlook
By type, the market is categorized into video walls, video screens, transparent LCD screens, digital posters, kiosks, and others. The digital posters segment projected a prominent revenue share in the market in 2022. Digital posters provide high-resolution and vibrant displays, which are crucial for conveying healthcare information and educational content effectively. Digital posters, as a specific type of digital signage, offer a versatile and interactive means of communication in healthcare settings. Their ability to engage, inform, and educate patients and visitors. At the same time, being easily updated makes them a valuable tool for enhancing the patient experience and the overall quality of care within healthcare facilities.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region held the highest revenue share in the market. The region is at the fore of technological advances and digital transformation. Moreover, as preventive health and wellness programs gain momentum, healthcare digital signage is being used to promote health-conscious behaviors by disseminating educational content, exercise routines, dietary guidance, and more. The adoption of healthcare digital signage in the region was driven by several factors, including the need to improve patient engagement, enhance the patient experience, streamline communication, and meet regulatory requirements.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Panasonic Holdings Corporation, LG Electronics Inc., Koninklijke Philips N.V., Samsung Electronics Co. Ltd, Sony Corporation, Sharp Corporation, Daktronics, Inc., Elo Touch Solutions, Cisco Systems, Inc., Keywest Technology
Strategies Deployed in Healthcare Digital Signage Market
Jul-2023: LG Electronics Inc. came into partnership with Double black Imagining, a hospital and healthcare company in Westminster, Colorado. The partnership between DBI and LG would combine unique capabilities, offering an outstanding prospect for customers. Further contributing to the advancement of the medical imaging industry.
Feb-2023: Koninklijke Philips N.V. came into partnership with TriHealth, a unified health system based in Cincinnati, Ohio, United States. Through this partnership, Trihealth would enhance cardiac care solutions and deliver hybrid solutions to their customers.
Nov-2022: Sony Corporation came into partnership with signageOS, a software company providing digital signage expertise, professional services, enterprise solutions, and proficient support. Through this partnership, Sony Corporation would enhance the network of systems integrators, resellers, channel partners, managed service providers, and software alliance members to extend and expand their implementation of professional BRAVIA displays with greater ease due to signage single API system.
Mar-2022: LG Electronics Inc. came into partnership with Amwell, American Well Corporation, doing business as Amwell, is a telemedicine company based in Boston, Massachusetts, that connects patients with doctors over secure video. Through this partnership, both companies would jointly develop a new device-based solution that makes patient care easy whether in the hospital or at home.
Feb-2021: Koninklijke Philips N.V. acquired BioTelemetry, Inc., a Biotechnology Research company. Through this acquisition, Philips would provide cardiac diagnostics and monitoring solution portfolio at hospitals as well as at home.
Scope of the Study
Market Segments covered in the Report:
By Location (Volume, Thousand Units, USD Billion, 2019-2030)

    • Indoor
    • Outdoor

By Component

  • • Hardware
    • Software
    • Services

By Application (Volume, Thousand Units, USD Billion, 2019-2030)

  • • Wayfinding & Navigation
    • Information & Education
    • Advertising & Promotion
    • Others

By Technology (Volume, Thousand Units, USD Billion, 2019-2030)

  • • LED
    • LCD
    • Others

By Display Size (Volume, Thousand Units, USD Billion, 2019-2030)

  • • Below 32 Inches
    • 32 to 52 Inches
    • More than 52 Inches

By Type (Volume, Thousand Units, USD Billion, 2019-2030)

  • • Video Walls
    • Video Screens
    • Transparent LCD Screens
    • Digital Posters
    • Kiosks
    • Others

By Geography (Volume, Thousand Units, USD Billion, 2019-2030)

  • • North America

o US
o Canada
o Mexico
o Rest of North America

  • • Europe

o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe

  • • Asia Pacific

o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific

  • • LAMEA

o Brazil
o Argentina
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled

  • • Panasonic Holdings Corporation
    • LG Electronics Inc.
    • Koninklijke Philips N.V.
    • Samsung Electronics Co. Ltd
    • Sony Corporation
    • Sharp Corporation
    • Daktronics, Inc.
    • Elo Touch Solutions
    • Cisco Systems, Inc.
    • Keywest Technology

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