The North America Fabric Wash and Care Market would witness market growth of 5.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market’s volume surged to 6,120.8 Kilo Tonnes, showcasing a growth of 5.8% (2019-2022).
The rapid urbanization and changing lifestyles of consumers have led to increased demand for ready-made clothing and home textiles. With less time for manual cleaning and maintenance, consumers are turning to fabric wash and care products that provide efficient and effective results. Convenience and time-saving solutions are, therefore, crucial factors influencing market growth. The advancement of e-commerce has significantly affected the market. Consumers are increasingly purchasing these products online, taking advantage of the convenience, variety, and competitive pricing offered by e-commerce platforms.
Natural and organic fabric care products have gained popularity as consumers seek to reduce their exposure to harmful chemicals and minimize their environmental footprint. This trend has led to the developing of plant-based, biodegradable, and hypoallergenic fabric care options. Consumers are looking for fabric care products that cater to their specific needs. Companies are responding by offering customizable and personalized solutions, allowing consumers to tailor their fabric care routines to different fabric types, colors, and washing machine settings. Technology integration in fabric care appliances, such as washing machines and dryers, has become a key trend.
According to the Government of Canada, Canada has over 15 million residential buildings. The expansion of the residential sector has led to the adoption of high-efficiency washing machines and dryers, which require specific types of detergents and fabric care products. Each household needs fabric wash and care products for clothing, bedding, and other textiles, thus increasing overall demand. The above aspects will expand the market growth across the region in the upcoming years.
The US market dominated the North America Fabric Wash and Care Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $35,128.5 Million by 2030. The Canada market is showcasing a CAGR of 8% during (2023 - 2030). Additionally, The Mexico market would register a CAGR of 7.1% during (2023 - 2030).
Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Online, and Others. Based on Application, the market is segmented into Residential, Hospitality, Healthcare, Aviation, Automotive, and Others. Based on Product Type, the market is segmented into Detergent, Fabric Softener/Conditioner, Bleach. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Colgate-Palmolive Company, Church & Dwight Co., Inc., The Procter and Gamble Company, Henkel AG & Company, KGaA, Reckitt Benckiser Group PLC, Wipro Limited, Seitz GmbH, Unilever PLC, Amway Corporation and The National Detergent Company S.A.O.G.
Scope of the Study
Market Segments covered in the Report:
By Distribution Channel (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online
  • Others


By Application (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Residential
  • Hospitality
  • Healthcare
  • Aviation
  • Automotive
  • Others


By Product Type (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Detergent
  • Fabric Softener/Conditioner
  • Bleach


By Country (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • US
  • Canada
  • Mexico
  • Rest of North America


Companies Profiled

  • The Colgate-Palmolive Company
  • Church & Dwight Co., Inc.
  • The Procter and Gamble Company
  • Henkel AG & Company, KGaA
  • Reckitt Benckiser Group PLC
  • Wipro Limited
  • Seitz GmbH
  • Unilever PLC
  • Amway Corporation
  • The National Detergent Company S.A.O.G


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