The Global Fabric Wash and Care Market size is expected to reach $175.3 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 26,454.7 Kilo Tonnes experiencing a growth of 6.0% (2019-2022).
The hospitality and tourism industry relies heavily on clean and well-maintained linens and textiles to provide a comfortable and luxurious experience for guests. Therefore, Hospitality segment generated $28,152.6 million revenue in the market in 2022. This results in a continuous demand for fabric wash and care products to clean and maintain bedding, towels, tablecloths, and uniforms. Employees in the hospitality sector wear uniforms and staff apparel, which require regular cleaning and maintenance. The growth in the workforce and the expansion of the industry increases the demand for fabric care products to ensure the hygiene and durability of these garments. Some of the factors impacting the market are increasing population and urbanization, changing lifestyles and convenience of consumers and growing environmental concerns and sustainability.
As the global population continues to grow, there is a higher number of households. More households mean an increased demand for fabric wash and care products. These households require laundry solutions to keep their clothes, bedding, and other textiles clean and well-maintained. Urbanization has led to smaller living spaces, particularly in densely populated cities. The growing population, especially in urban areas, expands the consumer base for fabric care products. More people are now part of the target market for detergents, fabric softeners, and related products. Additionally, increasingly busy schedules characterize modern lifestyles. People have limited time for household chores, including laundry. As a result, they seek fabric care products that require minimal effort and time for effective cleaning. Fabric care products designed for quick and efficient cleaning have gained popularity. With more individuals working full-time jobs, there is a need for laundry solutions that fit into their work routines. High efficiency washing machines and detergents are designed to save time and energy. Therefore, the increasing global population and urbanization are driving factors for expanding the market and changing lifestyles characterized by busier schedules, urban living, and a desire for convenience have expanded the market.
However, sourcing environmentally responsible ingredients for fabric care products, such as natural detergents, enzymes, and biodegradable surfactants, requires changes in supply chains. Offering eco-friendly products at competitive prices is challenging when they come with higher production costs. Manufacturers need to balance sustainability with affordability. Maintaining a transparent and sustainable supply chain, from sourcing raw materials to product distribution, can be a complex task. Ensuring that suppliers meet eco-friendly standards is a challenge. These factors will challenge the market growth.
Distribution Channel Outlook
By distribution channel, the market is classified into hypermarkets/supermarkets, speciality stores, online, and others. In 2022, the hypermarkets/supermarkets segment witnessed the largest revenue share in the market. Hypermarkets and supermarkets typically carry extensive fabric care products, including laundry detergents, fabric softeners, stain removers, and specialty products. Hypermarkets and supermarkets frequently offer fabric care product promotions, discounts, and special offers. Online platforms associated with hypermarkets and supermarkets often feature consumer reviews and feedback. This transparency provides valuable information to shoppers, influencing their purchasing decisions.
Application Outlook
Based on application, the market is fragmented into residential, hospitality, healthcare, aviation, automotive and others. The hospitality segment garnered a significant revenue share in the market in 2022. Clean and crisp bed sheets are a hallmark of a well-maintained hotel room. Fabric wash and care products are utilized to clean, freshen, and soften bed linens to provide a comfortable night’s sleep for guests. Restaurants and banquet facilities in the hospitality sector rely on clean and well-maintained tablecloths and napkins to create an appealing dining experience. Fabric care products help remove food and beverage stains, keeping table linens spotless. Hospitality establishments often face the challenge of removing tough stains from various fabrics. Fabric care products, including stain removers and odor eliminators, are used to address such issues.
Product Type Outlook
On the basis of product type, the market is segmented into detergent, fabric softener/conditioner, and bleach. In 2022, the detergent segment dominated the market with the maximum revenue share. There is a growing need for eco-friendly and sustainable detergent products. Manufacturers are developing biodegradable detergents, using recyclable packaging, and adopting environmentally responsible practices. Consumers need to use less product per load, which aligns with sustainability goals. Detergent products are increasingly sold through e-commerce platforms, where consumers can easily compare brands and products. Subscription services for recurring detergent deliveries are becoming popular, providing convenience and cost savings.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The North America region covered a considerable revenue share in the market in 2022. The rise of e-commerce has made it easier for North American consumers to access a wide range of fabric care products. Online platforms provide convenient shopping and subscription services for fabric care essentials. The residential sector prioritizes eco-friendly options, online shopping, and smart appliances, while the commercial sector, including hospitality and healthcare, relies on fabric care to maintain hygiene and guest satisfaction.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Colgate-Palmolive Company, Church & Dwight Co., Inc., The Procter and Gamble Company, Henkel AG & Company, KGaA, Reckitt Benckiser Group PLC, Wipro Limited, Seitz GmbH, Unilever PLC, Amway Corporation and The National Detergent Company S.A.O.G.
Scope of the Study
Market Segments covered in the Report:
By Distribution Channel (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online
  • Others


By Application (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Residential
  • Hospitality
  • Healthcare
  • Aviation
  • Automotive
  • Others


By Product Type (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Detergent
  • Fabric Softener/Conditioner
  • Bleach


By Geography (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • North America


o US
o Canada
o Mexico
o Rest of North America

  • Europe


o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe

  • Asia Pacific


o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific

  • LAMEA


o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled

  • The Colgate-Palmolive Company
  • Church & Dwight Co., Inc.
  • The Procter and Gamble Company
  • Henkel AG & Company, KGaA
  • Reckitt Benckiser Group PLC
  • Wipro Limited
  • Seitz GmbH
  • Unilever PLC
  • Amway Corporation
  • The National Detergent Company S.A.O.G


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