The Global Blank Apparel Market size is expected to reach $19.3 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,578.3 million units, experiencing a growth of 4.9% (2019-2022).
Streetwear fashion, characterized by its casual and often oversized styles, has gained significant popularity in recent years. Therefore, hoodies/sweatshirts segment would acquire half revenue in 2030. Hoodies and sweatshirts are central pieces of streetwear collections due to their relaxed fit and urban aesthetic. These garments have become staples in the fashion industry, catering to consumer preferences for everyday wear and personal expression. Additionally, their adaptability to trends and sustainability considerations contribute to their enduring popularity. The influence of streetwear in mainstream fashion has led to increased demand for these garments. Some of the factors impacting the market are expansion of print-on-demand (POD) services, rising use of sustainable and eco-friendly materials, and growing competition in e-commerce and online marketplaces.
Growing awareness of environmental causes and social responsibility has fueled consumer demand for sustainable clothing. As consumers become more conscious of their purchasing decisions, they seek out it made from eco-friendly materials with a lower environmental impact. Brands prioritizing sustainability and eco-friendly materials often enjoy a positive brand image and reputation. Additionally, Influencers and social media platforms provide a vast and diverse audience for blank apparel brands. By partnering with influencers, brands can tap into their followers, increasing awareness and visibility of their its products. Social media platforms are introducing shoppable features that enable users to purchase products directly through posts. This streamlines the path to purchase and encourages impulse buying of its items. As influencers and social media continue to play a pivotal role in the fashion industry, they will likely remain influential in shaping consumer preferences and expanding the market for it.
However, as more brands and manufacturers enter the market, price competition intensifies. Consumers expect competitive pricing, and this can put pressure on businesses to reduce profit margins to remain competitive. New entrants may struggle to establish their brand presence in a market dominated by established players. Maintaining consistent product quality becomes crucial. This can result in increased competition for the same customer base, making it hard for new entrants to gain traction. E-commerce and online marketplaces have lowered entry barriers, allowing more businesses to compete. However, this has also led to an overcrowding of online spaces and increased competition for customer attention. The growing competition in the market presents multiple challenges to expanding market growth.
Distribution Channel Outlook
Based on distribution channel, the market is fragmented into B2B and B2C. The B2C segment garnered a significant revenue share in the market in 2022. The rise of e-commerce platforms and direct-to-consumer (DTC) brands has made it easier for individual consumers to access its products online. DTC brands often offer a wide range of its items, allowing consumers to browse and purchase directly from the manufacturer or brand, cutting out intermediaries and reducing costs. The adaptability of B2C platforms means they can quickly respond to and set fashion trends, shaping consumer preferences for its styles and customization options.
B2C Outlook
Under B2C type, the market is further divided into online and offline. In 2022, the offline segment registered the highest revenue share in the market. Offline B2C platforms offer a personalized and interactive shopping experience where consumers can physically engage with its items and make on-the-spot customization decisions. The trend supports local businesses and artisans, contributing to the growth of the local economy. Consumers can discover unique and locally made items. Consumers can assess the quality, fit, and comfort of blank apparel items before purchasing, reducing the need for returns and exchanges. In-person shopping lets consumers take their chosen items home immediately, providing instant gratification and convenience.
Type Outlook
On the basis of type, the market is segmented into t-shirts & tanks, hoodies/sweatshirts, bottoms, shirts, and others. The bottoms segment projected a prominent revenue share in the market in 2022. Blank bottoms provide a versatile canvas for customization. Consumers can personalize these garments by adding their designs, logos, or text, allowing for self-expression and creating unique, one-of-a-kind items. Blank bottoms can be dressed up or down, making them suitable for various occasions. Whether for a casual day out, a formal event, or an active outdoor activity, consumers can choose the right pair of blank bottoms to suit their needs. These garments are essential components of a well-rounded wardrobe and have become popular for consumers looking for versatile, cost-effective, customizable clothing options. Additionally, their adaptability to various occasions and trends contributes to their enduring appeal.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region generated the highest revenue share in the market. The region is home to several major textile and apparel production hubs, which facilitate the growth of the market by offering cost-effective sourcing options for domestic and international buyers. The growing trend of apparel customization, enabled significantly by direct-to-government (DTG) printing technology, resonates with the inherent versatility of blank apparel, further driving its demand. Countries such as China, Japan, Singapore, South Korea, Indonesia, Thailand, the Philippines, Malaysia, Australia, and India are identified in the Asia Pacific sports apparel industry. A shift in consumer choices toward more sustainable and customizable clothing options contributes to the rising its demand in the region. The synthesis of these factors paints a picture of a burgeoning market in the region, aligned with broader textile and apparel market trends.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bella+Canvas (Color Image Apparel, Inc), SpectraUSA, Gildan Activewear Inc., Delta Apparel Inc., Los Angeles Apparel Inc., Lane Seven Apparel, AS Colour, Independent Trading Company, Stanley/Stella., Next Level Apparel
Scope of the Study
Market Segments covered in the Report:
By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)

  • B2B
  • B2C


o Offline
o Online
By Type (Volume, Million Units, USD Billion, 2019-2030)

  • T-shirts & Tanks
  • Hoodies/ Sweatshirts
  • Bottoms
  • Shirts
  • Others


By Geography (Volume, Million Units, USD Billion, 2019-2030)

  • North America


o US
o Canada
o Mexico
o Rest of North America

  • Europe


o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe

  • Asia Pacific


o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific

  • LAMEA


o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled

  • Bella+Canvas (Color Image Apparel, Inc)
  • SpectraUSA
  • Gildan Activewear Inc.
  • Delta Apparel Inc.
  • Los Angeles Apparel Inc.
  • Lane Seven Apparel
  • AS Colour
  • Independent Trading Company
  • Stanley/Stella.
  • Next Level Apparel


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